The Mad Clientist - The BTI Consulting Group

Fried Frank Sparks the Great Legal Marketing Validation

We are witnessing the start of the “great legal marketing validation”. Legal marketers are feeling stronger as suddenly they are the talk of the town. All it took was Fried Frank to grab up 6 marketers from Cooley. Now law firms are realizing how important marketing is — and will…

Michael RynowecerOctober 19, 2022

The Mad Clientist

8 Trends Driving the 2023 Litigation Market

Your client’s litigation spending is anything but uncertain in this uncertain economy. Litigation is set for its 3rd year in a row of increased spending. Granted it’s more selective than in the last 2 years — and law firms will have to work harder to capture it — but those…

Michael RynowecerOctober 12, 2022

The Mad Clientist

The 46 Firms Most Feared in Litigation

Uncertainty and fear are often linked. With uncertainty as the dominant theme — The BTI Fearsome Foursome stand out more than they ever have. Undaunted by the unknown — their innate move is to rely on their resolve. Top legal decision makers single out 46 firms they don’t want to…

Michael RynowecerOctober 5, 2022

The Mad Clientist

You have 7 Seconds to Get Clients to Click on Your Content Leadership

You have between 3 and 7 seconds to convince your audience to click. This click earns you another 3 to 7 seconds to get them to read. And then — you have to keep them reading while everything else in the world competes for their time. How you write your…

Michael RynowecerSeptember 28, 2022

The Mad Clientist

Big New Spark in Using AFAs — 5 Reasons Why

After crashing in the last 6 months of 2021 — AFAs are coiling up for a comeback. December 2021 showed 48% of clients using AFAs, down from 70% just 6 months earlier. Fast forward to today — BTI’s brand-new research with top legal decision makers reveals 55% of clients are…

Michael RynowecerSeptember 21, 2022

The Mad Clientist

The 50 BTI Client Service All-Stars Most Viewed by Clients — and Everyone Else

Clients are always looking for the best client service. They look within their existing law firm relationships, prior relationships, and suitors. They listen intently to peers — and they come to the BTI Client Service All-Stars. While every BTI Client Service All-Star gets their fair share of searches and page…

BTIConsultingSeptember 14, 2022

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Fried Frank Sparks the Great Legal Marketing Validation

8 Trends Driving the 2023 Litigation Market

The 46 Firms Most Feared in Litigation

You have 7 Seconds to Get Clients to Click on Your Content Leadership

Big New Spark in Using AFAs — 5 Reasons Why

The 50 BTI Client Service All-Stars Most Viewed by Clients — and Everyone Else