Skip to main content

There is little common ground when it comes to business development and associates. Women and men see themselves in vastly different places — especially in:

  • Skills
  • Client access
  • Approach to business development
  • Impact on their careers
  • Importance
  • Training needs
  • Time management

BTI uncovered 5 more key differences in the training they think will help them most. Download them all below.

Use these major differences to your advantage — and immediately boost associate satisfaction and retention. And it’s not limited to BD — study them all by clicking on the image below.

Firm leaders who have delved into the BTI research tell me some of the women associates’ thinking — especially around mentoring and business development — is counter-intuitive, unexpected, and changes how they think about it.

Use these insights to design the training and programs to help women and men associates upskill, feel more welcome in your firm, and thrive.

You can learn about these key differences in perceptions, expectations, and more in our in our newly released report BTI Associate Satisfaction A-Listers 2022: BTI Survey of Law Firms Where Associates are Happiest.

Best in the market ahead.

The Mad Clientist

Forwarded to you? Get your own copy every week! Subscribe below.

Keep Ahead of the Market with BTI's Latest Research Order Today!

BTI Practice Outlook 2022
BTI Litigation Outlook 2022
BTI Client Service A-Team 2022

News and Events

New! BTI Litigation Outlook 2022:
Post-Pandemic and Beyond
Order Today
BTI M&A Outlook 2022:
A Whole New World of M&A
Order Today