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The Mad Clientist

Clients Note Fewer Tech-Savvy Law Firms in 2016

Clients see 11.3% fewer tech-savvy law firms in 2016. This decline contrasts with a 9% increase in law firms using technology as a source of innovation in 2015. Improved use of technology offers clients the sense of a streamlined experience and improved value. Technology can make your client’s life easier.Fewer…
Michael Rynowecer
March 17, 2016
The Mad Clientist

More Law Firms Worth Premium Rates

Corporate counsel see a 16% increase in law firms worth their premium rate. These firms are bucking every trend and convincing clients the value of the counsel delivered dwarfs the price. This year’s increase contrasts with last year’s 15% decrease in premium worthy firms. These firms earning premium-worthy status this…
Michael Rynowecer
March 17, 2016
The Mad Clientist

12 Steps to Charging Whatever You Want

The GC of a global giant shared this gem during a client feedback interview: “I have on my desk right now yet another invoice which will require interpreters and a Sherpa to decipher and see if I should pay.” 80.1%* of clients think like this GC—questioning the value of their…
Michael Rynowecer
March 9, 2016
The Mad Clientist

The Business Development Blind Spot

You may be overlooking the silent race for business few law firms ever see or pursue.Market leaders stay ahead of competitors by sniffing out client pain and removing the sources of discomfort from their clients’ lives on a continuing basis. Your ability to do this before everyone else offers you…
Michael Rynowecer
March 2, 2016