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See the Winner of the Annual BTI Holiday Card Contest

As is The Mad Clientist’s annual tradition, I asked local students to create drawings for our holiday card contest. All the entries were outstanding — but this one won top honors. ∗ ∗ ∗ Wishing you a wonderful holiday season and a happy, healthy, and prosperous new year. From everyone…

Michael RynowecerDecember 14, 2022

The Mad Clientist

Your 15-Minute Business Development Hack

The discussion immediately turned to creating leads. And how hard it was to develop business with existing clients. What to say, what to do? How to get clients interested, and more importantly — how to get them to want to talk about new topics. I was leading a training/coaching session…

Michael RynowecerDecember 7, 2022

The Mad Clientist

Clients Go Window Shopping, Get Second Opinions in Hunt for New Law Firms

New research shows clients think law firms can’t keep up with all the new regulations — leaving them with a dearth of answers or inconclusive answers they can’t use. Soaring litigation and pressure on legal departments to stay ahead of the curve creates immediate need for definite and relevant response.…

Michael RynowecerNovember 16, 2022

The Mad Clientist

5 Practices Leading Legal Spending, Plus How You Can Win the Work in 2023

Previously unseen matters are pouring in along with the old — soaking up a good portion of new legal spending. And clients are seeing more reasons to relook at M&A — not to mention the record backlog. Combine this with in-house attrition and retention issues and it all adds up…

Michael RynowecerNovember 9, 2022

The Mad Clientist

The Day My Sales Call Went Horribly Wrong

I stood there, staring, watching a business development train wreck happen before my own eyes — I couldn’t stop it. A rock star high-tech company wanted help with its strategy. They enjoyed a meteoric rise from start-up to multi-hundred-million-dollar company. They wanted help mapping out their next moves. We plotted,…

Michael RynowecerNovember 2, 2022

The Mad Clientist

Clients Name 55 Law Firms Moving Upmarket in Litigation: Poised for the New Types of Matters

Every law firm wants juicy complex litigation. Right now — this includes a whole smattering of new types of litigation. COVID-19 matters are becoming a memory and the new types of matters are gaining a strong head of steam. Clients want law firms ahead of this curve — and this…

Michael RynowecerOctober 26, 2022

The Mad Clientist

Fried Frank Sparks the Great Legal Marketing Validation

We are witnessing the start of the “great legal marketing validation”. Legal marketers are feeling stronger as suddenly they are the talk of the town. All it took was Fried Frank to grab up 6 marketers from Cooley. Now law firms are realizing how important marketing is — and will…

Michael RynowecerOctober 19, 2022

The Mad Clientist

8 Trends Driving the 2023 Litigation Market

Your client’s litigation spending is anything but uncertain in this uncertain economy. Litigation is set for its 3rd year in a row of increased spending. Granted it’s more selective than in the last 2 years — and law firms will have to work harder to capture it — but those…

Michael RynowecerOctober 12, 2022

The Mad Clientist

You have 7 Seconds to Get Clients to Click on Your Content Leadership

You have between 3 and 7 seconds to convince your audience to click. This click earns you another 3 to 7 seconds to get them to read. And then — you have to keep them reading while everything else in the world competes for their time. How you write your…

Michael RynowecerSeptember 28, 2022