Skip to main content

Very focused on our business and industry.Senior Corporate Counsel, Large Tech Company

Thoroughly analyzed our case and provided a very detailed presentation. It was impressive.” Deputy General Counsel – Litigation, Leading Financial Service Organization

Very effective in building a presentation around our unique legal needs and how they can help us to close out some of our ongoing litigation.EVP and Senior Litigation Counsel, Mega Brand Consumer Products Company

Clever approaches to risk management and deal structures for our M&A strategy going forward.Chief Legal Officer, Global Biotech Company  

This is what makes a great pitch.

These seasoned clients have seen it all before. Or at least most of it. And they can spot a great pitch in an instant. Clients want to learn and see a path to their goals.

Clients point to 30 firms who give the best pitches and meet their goals for a pitch as we interviewed more than 340 corporate counsel for BTI’s 22nd Annual Survey of Top Legal Decision Makers:

Arnold & Porter
Butler Snow
Carlton Fields
Clifford Chance
Constangy, Brooks, Smith & Prophete
Davis Polk
DLA Piper
Fish & Richardson
Fox Rothschild
Gibson Dunn
Gordon & Rees
Holland & Knight
Hunton Andrews Kurth
Jackson Lewis
Jones Day
K&L Gates
Kelly IP
King & Spalding
Kirkland & Ellis
Morgan Lewis
Morris, Nichols, Arsht & Tunnell
Nixon Peabody
Ogletree Deakins
Susman Godfrey

Pitches can take all forms and sizes. While presentations are most common, one-on-one conversations, informal conversations, and multipart conversations are growing in their role and influence.

As The Mad Clientist discussed last week, clients might not announce they are considering you for new work. So – if a client or potential client calls with questions be prepared to share your best and most specific thoughts. It could be they are considering you for new work.

Please join me in congratulating these 30 law firms with the best pitches.

Best in the market ahead.

The Mad Clientist

Forwarded to you? Get your own copy every week! Subscribe below.

Keep Ahead of the Market with BTI's Latest Research Order Today!

BTI Practice Outlook 2023
BTI Litigation Outlook 2023
BTI Associate Satisfaction 2022

News and Events

New! BTI Litigation Outlook 2023:
Litigation Spending in the Uncertain Economy and Beyond
Order Today
BTI Associate Satisfaction A-Listers 2022:
BTI Survey of Law Firms Where Associates are Happiest
Order Today
BTI Client Service A-Team 2022:
Survey of Law Firm Performance
Order Today