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Outside Counsel

The Mad Clientist

Clients Embrace Cross-Selling

Clients are up to their eyeballs with new and existing work. They continue to experience surges in needs across a broad range of fronts. They are working with more than 2x more law firms than 3 years ago — and 1/3 don’t know who their relationship partner is. Outside counsel…
Michael Rynowecer
June 7, 2023
The Mad Clientist

3 Unsaid Strategies Loved By Rainmakers

Creating recurring inbound leads is a skill. Master this skill and you will control your career and opportunities — and make rain. Rainmakers all have their favorite strategies and tactics. I want to focus on three you can learn and adopt now. These are: 1. Serial Needs = Serial Leads…
Michael Rynowecer
May 31, 2023