It’s ugly out there. The fire hose of legal issues facing clients is open at full force. This translates into 3 overarching impacts:
- Clients face a legal firestorm — they are hell-bent on getting ahead of it
- They expect law firms to provide the resources to quench this storm on all its fronts — they don’t have the in-house resources
- Top legal decision-makers are going to spend more on outside counsel than ever before as a result
Tapping into this spending demands your firm anticipate how your clients are getting ahead of the firestorm. Show them the path.
Corporate counsel are putting serious money behind this — adding 6.8% to their outside counsel spending. Be the firm they choose to guide them.
Clients are Searching for the Right Law Firms
The barrage of new work demands a different kind of thinking and service delivery than just 3 years ago. 79% of clients plan to bypass RFPs and cherry pick from referrals and thought leadership.
Learn exactly what clients want in each practice — and land the business while clients are still open to new firms.
Target Acute Need and Premium Rate Opportunities:
The Single Most Popular (and Useful) Chart in the Legal Spending World
Our most popular and powerful chart to help target your business development. Clients have more acute needs — and they are industry-specific. For example:
- High Tech clients face 13 points of acute need
- Pharm is dealing with 11 points of acute need
- Food/Agritech is managing 9 points
- Healthcare faces 9 points of acute need
- Consumer Goods are dealing with 9 points
Spending hot spots — aka premium rate opportunities — for 18 industries and 15 practices — all in one easy-to-read matrix. Your practice leaders and partners can see exactly where clients have the most acute need. Actively target clients in the industries with higher needs for access to increased spending and premium billing rates. Only in the BTI Practice Outlook 2025: Clients Face the Legal Firestorm and Brace for Unprecedented Challenges.
The 2025 market will continue to separate the more client-centric law firms from the rest. Clients are awarding the new and complex work to the firms who understand them and bring great ideas. It’s hard to get one without the other.
Best in the market ahead –
MBR
The Mad Clientist
Our brand new — just released — report, based on more than 300 surveys of top legal decision makers, is available now. Gain the most trusted more business intelligence with your own copy BTI Practice Outlook 2025: Clients Face the Legal Firestorm and Brace for Unprecedented Challenges.
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