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The Mad Clientist

Attorneys Pose Biggest Obstacle to Law Firm Growth

“We have met the enemy and he is us.”POGO, April 20, 1970Walt Kelly, Creator and AuthorMarket forces pale in comparison to attorneys as the biggest obstacle to growth at law firms. Law firm marketing leaders believe no-growth markets and ever more demanding clients have less impact than attorney resistance.25.2% of…
Michael Rynowecer
January 18, 2017
The Mad Clientist

The Most Recommended Law Firms

Last week we shared why only 33.3% of corporate counsel recommend their primary law firm to a peer—a task they do not take lightly. Recommendations are personal statements about the recommender as much as they are about a law firm’s client service, quality and commitment. With clients always expecting more, law firms…
Michael Rynowecer
June 24, 2015
The Mad Clientist

The 9 Roads to Premium Rates

Brand isn’t about one thing. Your brand is about everything you do. Every action, interaction, the technology your firm uses, the client service your firm provides, or the value a client believes they get from using your firm—these all contribute to the imprint in a client’s mind; an impression which…
The Mad Clientist

Downtick in Client-Recommended Law Firms

Those in the vanguard of recommendations have declined, down 12.6%. Client expectations are soaring as corporate counsel push for more change and more business value from their law firms. However, the response from law firms has left corporate counsel reluctant to unequivocally recommend a firm to their peers. The silver…
The Mad Clientist

Fewer Law Firms Making Changes to Deliver More Value

Streamlining and making corporate counsel's lives easier translates into better value. Unfortunately, clients report a 5% drop in the number of law firms adding value to the client experience. This may be the first sign of legal project management becoming more mainstream. Clients are thinking beyond project tools towards changes…
The Mad Clientist

Clients Rearrange Bet-the-Company Law Firm Rosters

48 law firms enjoy new nods from corporate counsel for their ability to handle bet-the-company work. Corporate counsel have consolidated their law firm rosters to a select number of firms demonstrating the absolute best understanding of their business and needs. These firms earn the client’s trust and are in position…
Michael Rynowecer
April 30, 2015