Market Research Archives - Page 2 of 2 - The BTI Consulting Group

Fewer Law Firms Are Premium Rate Worthy: Premium Rate Firms Declined 16%

The premium rate club is declining, with 16% fewer law firms identified as worth the highest of the high rates a client pays. One major factor is the decline of high-rate bet-the-company work. Clients also are using a smaller law firm roster than prior years. This combination of factors results…

Michael RynowecerApril 27, 2015

The Mad Clientist

Clients See More Innovative Law Firms in 2015

More innovation and more innovators. 119 law firms are moving and shaking the legal industry. This translates into roughly 10% more firms (than 2014) earning corporate counsel recognition for engaging in new and different behaviors which other law firms don’t. These new behaviors deliver value and, most importantly, show clients…

Michael RynowecerApril 24, 2015

The Mad Clientist

Top Law Firm Brands as Ranked by Clients—The BTI Brand Elite 26

Brand drives hiring decisions and access to premium rates. With less than half the market able to identify a single differentiating characteristic of top law firms, it’s no wonder rate pressure and competition are rampant. Your brand can vault you to the short list of legal providers or land you…

Michael RynowecerApril 23, 2015

The Mad Clientist

Clients Rank Law Firms—Skadden Tops BTI Client Service 30

Skadden reigns supreme in client service. Each year, The BTI Consulting Group speaks with more than 300 leading corporate counsel and asks them which firms are leading the way when it comes to delivering superior client service—an area law firms aren’t always known for mastering. This year, unexpected leaders prove…

Michael RynowecerDecember 1, 2014

The Mad Clientist

Law Firms Build Serious Marketing and Biz Dev Muscle

Lip service is over. Law firms are building marketing and business development muscle to drive market gains—and partners show their support by voting with their wallets. Law firms steadily boosted their investment in marketing and business development since 2010. Budgets at the 100 largest firms experienced a compound annual growth…

Michael RynowecerDecember 2, 2013