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The Mad Clientist

Clients’ Short Lists Get Longer

By May 20, 2019April 25th, 2020No Comments

Everyone wants to be on the short list. And clients are adding to them, lengthening their lists by 6.4% this year over last. The short list is the first stop before clients make a hiring decision. The process starts with the firms on the short list and moves on from there.

The law firms enjoying a strong position on clients’ short lists in the just-released BTI Brand Elite 2019 are:


Learn how to earn and keep a spot on clients’ short lists, in the new BTI Brand Elite 2019: Client Perceptions of the Best Branded Law Firms.