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The Mad Clientist

Fewer Premium Worthy Law Firms

By May 17, 2019April 25th, 2020No Comments

Clients are facing more complexity and uncertainty than ever before—the Economic Policy Uncertainty Index is at an all-time high. Clients gladly pay premiums for the firms who are comfortable with uncertainty and can simplify the complex. The number of firms meeting this threshold dropped substantially—a steep 22.4% from last year.

Law firms enjoying a coveted spot on the premium worthy list in the just-released BTI Brand Elite 2019 are:


Best of the Best

• Davis Polk
• Gibson Dunn
• Kirkland & Ellis
• Latham & Watkins
• Morgan Lewis
• Paul, Weiss
• Skadden
• Sullivan & Cromwell


• Arnold & Porter
• Baker McKenzie
• Cooley
• Cravath, Swaine & Moore
• Debevoise & Plimpton
• Dechert
• DLA Piper
• Fried Frank
• Hogan Lovells
• Jones Day
• King & Spalding
• Mayer Brown
• McDermott Will & Emery
• Pillsbury
• Sidley
• Weil
• White & Case
• WilmerHale


Learn how to earn premium worthy status, and keep it, in the new BTI Brand Elite 2019: Client Perceptions of the Best Branded Law Firms.