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3 Techniques to Build Stronger Client Relationships–Part 2: Setting Client Expectations The Mad Clientist

3 Techniques to Build Stronger Client Relationships–Part 2: Setting Client Expectations

Setting client expectations is all about eliminating surprises for your client. BTI Principal Jennifer Dezso shares 11 prompts for attorneys to use to help set client expectations, AND describe the value they provide, showcase their experience, and keep everyone moving toward meeting the same objectives.You can view the video by…
Michael Rynowecer
November 6, 2017
Law Firms to Add Big to Marketing Budgets in 2018—Here’s How to Get Yours The Mad Clientist

Law Firms to Add Big to Marketing Budgets in 2018—Here’s How to Get Yours

13% of law firm CMOs are trying to hide their smiles. They snagged big increases in their budgets—just over $1 million per firm.* Their goal is simple—keeping clients, growing clients, and getting new ones. Their success in justifying their new budgets comes from emphasizing the risk of not spending the…
Michael Rynowecer
November 1, 2017
Inward vs. Outward Innovation: What Your Clients Want from Your Firm The Mad Clientist

Inward vs. Outward Innovation: What Your Clients Want from Your Firm

Inwardly motivated innovation and outwardly motivated innovation can lead to very different outcomes for your firm. The Mad Clientist shows how client-recognized innovation improves your firm's bottom line.You can view the video below, or on YouTube directly here: https://youtu.be/RfBwPIS6QPs We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…
Michael Rynowecer
October 30, 2017
Building Activity-Based Client Service Metrics The Mad Clientist

Building Activity-Based Client Service Metrics

Aligning partner objectives with client service metrics changes the effectiveness of client service standards for the better. The Mad Clientist shares 3 of the activity-based metrics top-performing firms use to help you get started.You can view the video below, or on YouTube directly here: https://youtu.be/OR2fW4roNMw We’ll be releasing videos here on…
Michael Rynowecer
October 9, 2017
What Clients Really Expect from Attorneys—Part 1: Understanding What Clients Want The Mad Clientist

What Clients Really Expect from Attorneys—Part 1: Understanding What Clients Want

Not meeting client objectives can leave clients feeling dissatisfied as much, if not more than, the results of the legal outcome. Understanding what your clients want from the very beginning of a matter can affect the success or failure of your client relationship.Jennifer Dezso, BTI Principal, shares one of the…
Michael Rynowecer
October 2, 2017