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Law Firm Leaders

Nobel Laureate Discovers Why Attorneys Undermine Their Own Business Development The Mad Clientist

Nobel Laureate Discovers Why Attorneys Undermine Their Own Business Development

It's a psychological minefield trapping even the brightest of legal minds. Prospect Theory – developed by psychologists Daniel Kahneman and Amos Tversky in 1979 – explains how people make decisions when facing uncertainty. It especially applies when outcomes are unknown. The following 4 key insights help you eliminate the negative…
BTIConsulting
February 5, 2025