law firm business development Archives - Page 2 of 5

CMO Mandates Expose Big Bets on Growth

Law firms may seem to move in lockstep. Not so when it comes to growth strategies. CMO mandates prove just how far apart firms really are. These marketing leaders are running point on their firm’s growth bet. Each mandate is a signal about where the firm is today, and where…

BTIConsultingAugust 13, 2025

The Mad Clientist

Client Service Demands Go Chaotic – Confounding All But These 55 Law Firms

Legal complexity isn’t just a fact of life. Add volatility and unpredictable regulatory changes, and you get chaos. It creates jolting changes in client needs and expectations – with no notice. This is no trend. It’s life as a corporate counsel. It’s an evolutionary leap in business and law. It’s…

BTIConsultingAugust 6, 2025

The Mad Clientist

10 Law Firm Behaviors Worth Their Weight in Gold

It’s every attorney’s dream. Tackle complex, high-stakes issues. Help clients unleash success. Solve the thorniest problems. These are all staring clients in the face as you read this. Political volatility injects risk into every client deal and dispute. Client business models are transforming. GenAI is disrupting workflows. Large, midsize, and…

BTIConsultingJuly 30, 2025

The Mad Clientist

Clients Single Out the Law Firms Best at Client Service Performance

Executive Orders. On-again, off-again regulations. 180-degree turns in enforcement. CEO demands. It’s chaotic out there. Only 2 things bring order: problem-solving and exceptional delivery. Otherwise known as elite client service. Think of these firms as the relief valve giving corporate counsel precious breathing room and thinking time. Clients point to…

BTIConsultingJuly 23, 2025

The Mad Clientist

Caution Is The New Bold: How Smart Firms Are Leading In AI

The legal industry isn’t split between AI optimists and skeptics. It’s split between firms doing the work – and those thinking about it. And here's the twist: even the self-described cautious firms are part of the advance guard. They’re experimenting. Testing. Learning. And quietly building the foundations of a Gen…

BTIConsultingMay 28, 2025

The Mad Clientist

The 28 Law Firms with the Most Improved LinkedIn Performance

Attorneys are joining LinkedIn 50% faster than the average LinkedIn user. It’s a digital treasure trove for clients and laterals and recruits – fueled by a mix of thought leadership, informal updates, celebrity news and the powerful pull of professional connection. But not all law firms are capitalizing on it…

BTIConsultingMay 21, 2025

The Mad Clientist

30 Law Firms with the Best LinkedIn Engagement – By Firm Size

Law firms are growing their LinkedIn followers 54% faster than the platform average – and in-house counsel are among the most active players. After a decade of flat activity, law firms are finally ramping up their LinkedIn presence. Posting is up. Follower counts are up. But the real story? Engagement…

BTIConsultingMay 15, 2025

The Mad Clientist

How Law Firms Smother Their Lateral Partners and Make Them Bolt

Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

BTIConsultingMay 7, 2025

The Mad Clientist

86% of CMOs Using Gen AI – Here’s How

The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…

BTIConsultingApril 30, 2025

The Mad Clientist

37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services

It’s the difference between advice and answers. Advice includes an element of industry understanding and nuance. Answers state the facts. Clients pay premiums for advice. Not so much for facts. Industry understanding includes 2 key elements: industry dynamics, trends and regulatory protocols and – from a business development perspective –…

BTIConsultingApril 23, 2025