Business Development Archives - Page 32 of 36

Business Development Training: Focus on Your Best Assets

Law firms who train all attorneys in business development tactics equally risk far more than the firms who are more focused in their efforts.You can view the video below, or on YouTube directly here: https://youtu.be/h4c6NXkwPdE We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the…

Michael RynowecerAugust 7, 2017

The Mad Clientist

7 Stages of the Best Marketing & Business Development Performances

Law firm performance falls into 7 distinct stages based on how many of the 10 power marketing practices each firm adopts. Each law firm falls along a spectrum of marketing and business development behaviors defining how far you’ve come—or how far you have to go. The firms who have adopted…

Michael RynowecerJune 21, 2017

The Mad Clientist

Climbing the Marketing and Business Development Mountain [Infographic]

Learn exactly what steps to take to make it to the top with BTI’s newest report, BTI Guide to Maximum Marketing & Business Development 2017, where you'll see the details on what the top performers are doing differently than everyone else—and step-by-step tactics for how you can implement, and improve, these…

Michael RynowecerJune 21, 2017

The Mad Clientist

Are You Pursuing the Right Clients?

Cracking the code to business development offers significant financial benefits. So why have only a select few—10.8% of all law firms—figured out a marketing and business development strategy to drive faster growth and build bigger relationships than other firms.Jennifer Dezso, BTI Principal, walks through the first marketing & business development…

Michael RynowecerJune 19, 2017

The Mad Clientist

The 10 Secrets of Pacesetting Law Firms

Only 10 marketing tactics really matter. Out of the dozens of tactics, protocols, and activities available—there are 10 driving superior performance. Time and money at every firm are always at a premium, and everyone—from Managing Partners to Marketing Coordinators—is looking for the secret sauce to stretch every last dollar and every last…

Michael RynowecerJune 14, 2017

The Mad Clientist

Business Development Bloopers and Blunders: References

More top legal officers are hiring new law firms than ever. In most cases, clients are hiring firms with whom they have never worked. At the same time the number of law firms CLOs recommend to their peers has declined. The dearth of peer recommendations and lack of experience with…

Michael RynowecerJune 7, 2017

The Mad Clientist

4 Reasons Clients Are Shelling Out for Law Firms in 2017

The $12 Billion, 10-year trend is about to reverse.After 10 years of bringing $12 Billion worth of work in-house—top legal decision makers are applying the brakes. BTI research reveals a substantial drop in corporate counsel hiring in-house attorneys. Only 7.7% of General Counsel want to add in-house attorneys to their…

Michael RynowecerApril 12, 2017

The Mad Clientist

Half of CMOs on Road to Burnout

In some ways it’s a CMO’s dream—demand exceeds marketing supply. CMOs face a record level of RFPs and now carefully orchestrate between 50 and 500 directory submissions or more—all coming due at the same time. This alone can absorb major capacity—before adding in all the daily tasks of running the…

Michael RynowecerApril 5, 2017

The Mad Clientist

Client Research: Super-Charged Business Development

Client research is more than a quick perusal of a client's website, and The Mad Clientist is here to run through the ways you can super charge your business development by taking your client research in the right direction. You can view the video below, or on YouTube directly here: https://youtu.be/jBvOtMSjQek We’ll…

Michael RynowecerMarch 13, 2017

The Mad Clientist

The Business Development Window is About to Open—For a Very Short Time

It’s prime cross-selling season.Every 12 to 18 months your clients face new and vexing problems. These issues change like clockwork. Some will appear, disappear, and reappear over time—but the issues will always have a new and more complex twist. The time is upon us.There are few better cross-selling opportunities than…

Michael RynowecerMarch 8, 2017