Business Development Archives - Page 31 of 33

Are Midsize Firms Giving Up on Marketing?

Budgeting season is in the air. Law firm marketing leaders are working hard to turn their marketing dreams into budget realities. CMOs are pulling together their best arguments to get what they want, and in some cases, have been fighting for years to get. Here is some ammunition to help.The…

Michael RynowecerOctober 12, 2016

The Mad Clientist

Business Development By Another Name

Business development can take many forms, and this week The Mad Clientist shares one of the most effective opportunities you have to sit down with a client and build a plan to work together.You can view the video below, or on YouTube directly here: https://youtu.be/GcweTvM6F9Q We’ll be releasing videos here on…

Michael RynowecerOctober 7, 2016

The Mad Clientist

Big Law’s Business Development Secret

4 of the 5 most successful business development activities start with one word. The Mad Clientist takes you through the ways in which Big Law firms are focusing their business development efforts.You can view the video below, or on YouTube directly here: https://youtu.be/e8IVSyv4KLI We’ll be releasing videos here on The Mad…

Michael RynowecerOctober 3, 2016

The Mad Clientist

The Mad Clientist Minute: The Weekly Video to Help You Drive More Business

You spoke and we listened. After many requests for short, concise video clips—we are pleased to announce our brand-new video feature: The Mad Clientist Minute. These highly focused weekly videos offer an in-depth look at BTI’s research, experience, data, case studies, and analysis. BTI Principal Jennifer Petrone Dezso and I will…

Michael RynowecerSeptember 14, 2016

The Mad Clientist

Clients: “To Get Hired Today Law Firms Must Understand My Business Needs”

This week The Mad Clientist details the single biggest factor clients use when evaluating whether or not to hire a law firm.You can view the video below or on YouTube directly, here: https://youtu.be/UjLQAuJC-CQ We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at…

Michael RynowecerAugust 29, 2016

The Mad Clientist

7 Rules to Virtually Double the Practices You Deliver to Clients

The typical primary law firm delivers 1.8 practices to each of their major clients. The best performers, those who collaborate and set the standard for superior client service, deliver 3.2 practices to their clients.The law firms with strong collaborators get more business while keeping competitors out of their client base.…

Michael RynowecerMay 18, 2016

The Mad Clientist

How Many Law Firms Fail This Business Development Test?

Tom and Mark, two brothers who had worked for 26 years to build their company, reached a pinnacle moment. Their now substantial wealth was fully invested in the company. The brothers were reaching a point in their lives where they wanted to ensure the future financial security of their families.…

Michael RynowecerMay 4, 2016

The Mad Clientist

The Business Development Blind Spot

You may be overlooking the silent race for business few law firms ever see or pursue.Market leaders stay ahead of competitors by sniffing out client pain and removing the sources of discomfort from their clients’ lives on a continuing basis. Your ability to do this before everyone else offers you…

Michael RynowecerMarch 2, 2016

The Mad Clientist

15 Best Opportunities and Trends for 2016

It’s a special time of year for The Mad Clientist as he clears his desk and combs through each of the 319 in-depth, independent interviews with corporate counsel BTI wrapped up in October of 2015. The goal: find the best opportunities for law firms in 2016.15 opportunities to drive growth…

Michael RynowecerDecember 2, 2015

The Mad Clientist

Don’t Be the Only Firm Underfunding Marketing and Business Development

In 2005, the legal market was growing at over 10% a year—almost raining business. 2015 growth is just over 1%—yet law firms continue to spend the same relative amount of money to protect and acquire clients.Law firms currently spend 2.6% of firm revenue on marketing and business development.* This is…

Michael RynowecerNovember 4, 2015