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Business Development

The Mad Clientist

Smart Questions To Get Clients To Open Up

Developing business doesn't happen by asking questions with yes or no answers. Truly understanding your clients' needs—and how your firm can help—comes from asking situational questions which drive robust answers. In this week's video, The Mad Clientist walks you through creating scenarios to get your clients talking.You can view the…
Michael Rynowecer
December 18, 2017
The Mad Clientist

Changing Your Law Firm’s Culture to Drive Growth

The Mad Clientist shares how embedding a client-focused mindset in your firm can change the culture, and drive business development. You can view the video below, or on YouTube directly here: https://youtu.be/p0-OxMMxdnw We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper…
Michael Rynowecer
September 18, 2017
The Mad Clientist

Are You Pursuing the Right Clients?

Cracking the code to business development offers significant financial benefits. So why have only a select few—10.8% of all law firms—figured out a marketing and business development strategy to drive faster growth and build bigger relationships than other firms.Jennifer Dezso, BTI Principal, walks through the first marketing & business development…
Michael Rynowecer
June 19, 2017
The Mad Clientist

The 10 Secrets of Pacesetting Law Firms

Only 10 marketing tactics really matter. Out of the dozens of tactics, protocols, and activities available—there are 10 driving superior performance. Time and money at every firm are always at a premium, and everyone—from Managing Partners to Marketing Coordinators—is looking for the secret sauce to stretch every last dollar and every last…
Michael Rynowecer
June 14, 2017