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The Mad Clientist

The Mad Clientist

BTI Breakfast Briefing for Law Firms

Due to extraordinary demand—BTI returns to the Harvard Club of New York City ready to present the most compelling insights into: Where the market is headed—hint: you may find a few pleasant surprises How law firms are stacking up to client expectations What CMOs are doing with their spending and…
Michael Rynowecer
October 11, 2013
The Mad Clientist

US Legal Spending Soars: Growth at 7%

US spending by global companies is soaring—and 75% of their US law firm hires are outside the Am Law 50. Global company spending now accounts for 40% of US corporate legal spending, up from 30% in 2010. We find global companies are more active in developing markets, building sales channels,…
Michael Rynowecer
October 3, 2013
The Mad Clientist

The BTI Fearsome Foursome

Four corners. Four walls. Think about the strength upon which others build. Taking massive amounts of energy, comparatively, to move them. We welcome these strengths as allies and tools and fear them most when in opposition. Corporate counsel bestow this strength on just four law firms—The BTI Fearsome Foursome. These…
Michael Rynowecer
September 10, 2013
The Mad Clientist

Litigation Activity to Surge, Spending Flat

Activity and New Matters to Surge 60.7% of clients expect to see a jump in the number of litigation matters they will be handling in 2014. The typical larger company is expecting 44 more substantive matters than 2013, with increases taking place across almost all major fronts, including: Regulatory Labor Class…
Michael Rynowecer
September 4, 2013
The Mad Clientist

If Bezos Bought a Law Firm

A few changes clients and partners might see if Jeff Bezos bought a law firm: Clients can join Legal Prime for a $79,000 annual fee to get answers to their questions within 2 business days—(subject to terms and conditions) Clients and partners jumping online to write reviews—creating another leading directory…
Michael Rynowecer
August 7, 2013
The Mad Clientist

Insight is to Primary as Creativity is to Secondary

The Oxford English Dictionary defines insight as understanding “the inner character or hidden nature of things; a glimpse or view beneath the surface.” This ability to see beyond the surface and truly understand what your client needs separates the primary provider from a secondary provider, bringing with it the opportunity…
Michael Rynowecer
July 31, 2013