The Mad Clientist Archives - Page 64 of 80

BTI Client Service A-Team: CMOs Rank Digital and Traditional Agencies

The BTI Client Service A-Team 2015 gives you the facts you need to boost client service based on actual client feedback. Learn what the top performers, The BTI Client Service 15, are doing to outpace competitors. Get details on over 200 digital and traditional agencies—by name—with insights on how clients…

Michael RynowecerSeptember 9, 2015

The Mad Clientist

Your Law Firm Is Leaking Clients

The biggest expense for a water utility is leakage. Water seeps out of the connections and valves consuming all the energy and labor costs along the way until disappearing into the ground. The same can be said for law firms and their clients.Yesterday’s large client can disappear, vanish, fade away.…

Michael RynowecerAugust 26, 2015

The Mad Clientist

9 Tips to Transform Your Thought Leadership into New Business

Thought Leadership or Thought LeadershipThe emphasis is the difference between new business and being deleted. Leadership gets you new business and commands higher rates. You are an educator. You are a source of new, original knowledge. Leadership means your clients and potential clients will look for your thoughts—and, best of…

Michael RynowecerAugust 19, 2015

The Mad Clientist

Large Law Edges Out Mid-Sized Firms for New Work, with Higher Rates

The score is in: large law 60, all others 40.60% of law firm hires went to larger law firms (650 lawyers or more) in the last year. Clients report hiring large law as a result of increased and more pointed attention—think industry knowledge and more specific discussion of company issues. Think…

Michael RynowecerAugust 12, 2015

The Mad Clientist

How Clients Hire: Why New GCs Always Fire 1 Major Law Firm

It’s only taken 15 months. New GCs are making a serious and meaningful change in their legal departments—especially where their law firms are concerned. The result: 37.2% of large clients hired a new law firm—one with whom they haven’t worked (in recent history)—up from 23.5% last year.About 16% of companies…

Michael RynowecerAugust 5, 2015

The Mad Clientist

Do Your Clients Cringe When Your Documents Show Up—This One Did

“I do not want to work with you to select the words, develop the structure of a paragraph—or document—for that matter. What I want is a thoughtful piece where—if I choose—I can add insight or new thinking. Do not send me your draft documents.I don't care if you stamp it…

Michael RynowecerJuly 29, 2015

The Mad Clientist

Clientology: How Clients Hire and How Law Firms Win Work

As a new generation of legal decision makers steps into power and competitive forces remain at record highs, the way law firms win and retain clients is being redefined. A few years ago, law firms could see the competition coming. Like-sized firms with similar geographic footprints and service offerings were…

Michael RynowecerJuly 23, 2015

The Mad Clientist

Your Summertime Double Dog Dare

Ok. Your firm isn’t into the client feedback thing. Or maybe your firm is into it but only conducts a dozen or maybe even a couple of dozen interviews a year. They haven’t gotten to your client just yet or the feedback is more stream of consciousness than feedback. It’s…

Michael RynowecerJuly 22, 2015

The Mad Clientist

The Client Focus Foible

Michael RynowecerJuly 13, 2015

The Mad Clientist

How 6 Seconds of Silence Nails New Business

Your client is looking right at you. No words—just deep in thought. You just said something which made you very different from everyone else. Were you provocative? Did you just change your client’s perspective? If you're like most people you may not exactly know. But you do know you seriously…

Michael RynowecerJuly 8, 2015