The Mad Clientist Archives - Page 62 of 88

BTI Legal Marketing Reference 2016: Benchmarking Law Firm Marketing and Business Development Strategies

Discover where law firms are investing in their marketing and business development budgets—and where they are holding back. Based on more than 150 interviews with leading legal marketing executives at a wide range of law firms, this exclusive analysis helps you pinpoint strategies to succeed in an uncertain market ahead.…

Michael RynowecerOctober 26, 2016

The Mad Clientist

Does It Have a Budget?

There is one critical factor your big new initiative needs to be successful. You can view the video below, or on YouTube directly here: https://youtu.be/yidjpZehBd0 We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper right of your screen) and be sure…

Michael RynowecerOctober 25, 2016

The Mad Clientist

Top 5 Practice and Industry Trends for 2017: Where the Growth Is

The legal market finally is getting exciting again. Clients have premium rate worthy needs. Complex work is one of the few growing segments. In addition, corporate counsel have truly new needs which are siphoning precious dollars from the low priority needs. The only challenge is how you can get to…

Michael RynowecerOctober 19, 2016

The Mad Clientist

Strategic Client Feedback Nets A $10 Million Relationship

In a market where you need to be as competitive as possible, Jen Dezso shares a case study on strategically using client feedback to get in and understand your client better so you can build a stronger, more profitable relationship.You can view the video below, or on YouTube directly here: https://youtu.be/Ru0xEDqKZ7E…

Michael RynowecerOctober 17, 2016

The Mad Clientist

Are Midsize Firms Giving Up on Marketing?

Budgeting season is in the air. Law firm marketing leaders are working hard to turn their marketing dreams into budget realities. CMOs are pulling together their best arguments to get what they want, and in some cases, have been fighting for years to get. Here is some ammunition to help.The…

Michael RynowecerOctober 12, 2016

The Mad Clientist

Business Development By Another Name

Business development can take many forms, and this week The Mad Clientist shares one of the most effective opportunities you have to sit down with a client and build a plan to work together.You can view the video below, or on YouTube directly here: https://youtu.be/GcweTvM6F9Q We’ll be releasing videos here on…

Michael RynowecerOctober 7, 2016

The Mad Clientist

Clients Speak: Litigation Powerhouses and Standout Law Firms

Complex work drives corporate counsel to use law firms they know and trust—and can sell to their leadership with little debate. The Powerhouse and Standout firms found in the links below are the ones corporate counsel tell us they are currently turning to most for their pressing litigation needs.The Securities…

Michael RynowecerOctober 5, 2016

The Mad Clientist

Big Law’s Business Development Secret

4 of the 5 most successful business development activities start with one word. The Mad Clientist takes you through the ways in which Big Law firms are focusing their business development efforts.You can view the video below, or on YouTube directly here: https://youtu.be/e8IVSyv4KLI We’ll be releasing videos here on The Mad…

Michael RynowecerOctober 3, 2016

The Mad Clientist

6 Defining Trends for the Litigation Market Ahead

Opportunity abounds in litigation despite an overall flat market. Companies are facing a mounting stream of new complex and bet-the-company matters, while adding 5 new law firms to their litigation rosters.Clients demand you bring an understanding of their business, culture, and risk tolerance along with your strategy, to win litigation…

Michael RynowecerSeptember 28, 2016

The Mad Clientist

The Class Actions Outlook

Ever-larger product failures, increasing regulatory actions, and a more aggressive plaintiffs bar are the main contributors to the skyrocketing magnitude of potential exposure. Paradoxically, the number of companies with ongoing Class Action cases dropped to 53.8% in 2016, down from 60.6% in 2015. This means that each individual case is…

Michael RynowecerSeptember 28, 2016