The Mad Clientist Archives - Page 63 of 80

5 Reasons Rainmakers Book 5 Times More Business Than Everyone Else

A typical child starts asking where rain comes from between the 2nd and 4th grade. New research reveals many law firm partners may have skipped this lesson or this knowledge has been eclipsed by intense legal studies.True rainmakers book 5 times more business than the average law firm partner. This…

Michael RynowecerOctober 14, 2015

The Mad Clientist

CMOs Give D- to Digital and Traditional Agencies on Integrated Strategies

CMOs rate their agencies a D- at bringing the digital and traditional worlds together.At a time when most agencies are promoting their ability to provide clients with high-quality integrated services across domains, most CMOs are having a different experience. CMOs worry about brands and messages being diluted because agencies don’t…

Michael RynowecerOctober 9, 2015

The Mad Clientist

New Business for the Taking: Corporate Counsel Shift Work Back to Law Firms

After 4 years of feverishly bringing work in-house corporate counsel are reversing course. BTI’s brand new study of 322 corporate counsel reveals these top decision makers will move $851 million of in-house spending back to law firms this year. This is in direct contrast to the more than $8 billion…

Michael RynowecerOctober 7, 2015

The Mad Clientist

51.7% of CMOs Have Switched AORs—More to Come

Winning clients isn’t the main problem for agencies—keeping them is. AORs are replaced on a 3- to 4-year rotating basis. Nearly half of CMOs point to poor client service as the leading driver for switching AORs.High churn rates indicate agencies are predominantly involved in individualized—not institutionalized—relationships. These project- or person-based…

Michael RynowecerOctober 5, 2015

The Mad Clientist

How To Capture The Money Clients Spend on Litigation

Michael RynowecerSeptember 30, 2015

The Mad Clientist

CMOs Plan to Cut Agencies by 1/3: 6 Tactics to Stay Off the Chopping Block

CMOs expect to cut their roster of agencies by 33%—from 7 agencies down to fewer than 5 by 2017. This consolidation stems from the search for better service, more value, and more streamlined agency management.The good news: agencies can use this knowledge to build stronger, lasting relationships with large clients.The…

Michael RynowecerSeptember 28, 2015

The Mad Clientist

Fear as a Differentiator—The BTI Fearsome Foursome

Few law firms embrace fear as a differentiator. Yet corporate counsel do. In fact, corporate counsel identify 4 firms more fearsome than all others—the BTI Fearsome Foursome.Fear is healthy in the right dosage—it helps you stay out of danger. The same can be said for the Fearsome Foursome. Corporate counsel…

Michael RynowecerSeptember 23, 2015

The Mad Clientist

Technology Is Not Killing Advertising. Agencies Are.

It’s easy for agencies to point to the avalanche of all things digital as destroying the dynamic between clients and advertising agencies. In-depth research with over 150 CMOs reveals the digital world isn’t ruining these relationships—agencies are.Agencies have long been subject to—and forced to adapt to—the preferences of consumers and…

Michael RynowecerSeptember 21, 2015

The Mad Clientist

The 8 Habits of Highly Profitable Law Firms

Everyone loves profits. Everyone loves to talk about profits per partner. We will restrain ourselves and not talk about the value of profits per partner as a metric, as hard as it is. Instead, let’s focus on how people stare endlessly at the eye-popping numbers of the top reported firms.…

Michael RynowecerSeptember 16, 2015

The Mad Clientist

Why Clients Always Hire Pigs and Not Chickens

Question: In a bacon and egg breakfast, what’s the difference between the chicken and the pig?Answer: The chicken is involved, but the pig is committed.Most of the time, being called a pig is not a compliment. But if clients think you are a pig, it is the ultimate seal of…

Michael RynowecerSeptember 9, 2015