The Mad Clientist Archives - Page 65 of 85

Clients Note Fewer Tech-Savvy Law Firms in 2016

Clients see 11.3% fewer tech-savvy law firms in 2016. This decline contrasts with a 9% increase in law firms using technology as a source of innovation in 2015. Improved use of technology offers clients the sense of a streamlined experience and improved value. Technology can make your client’s life easier.Fewer…

Michael RynowecerMarch 17, 2016

The Mad Clientist

More Law Firms Worth Premium Rates

Corporate counsel see a 16% increase in law firms worth their premium rate. These firms are bucking every trend and convincing clients the value of the counsel delivered dwarfs the price. This year’s increase contrasts with last year’s 15% decrease in premium worthy firms. These firms earning premium-worthy status this…

Michael RynowecerMarch 17, 2016

The Mad Clientist

Clients Rank Every Law Firm Brand—Who’s Up, Down, and Best

Improve your brand and you drive your firm’s growth. Improve your brand a bit more strategically and you improve profits too. Boost your brand in all 9 factors leaving the biggest imprint on clients and you attract new clients as well. Develop the brand strength to outperform almost all others…

Michael RynowecerMarch 16, 2016

The Mad Clientist

12 Steps to Charging Whatever You Want

The GC of a global giant shared this gem during a client feedback interview: “I have on my desk right now yet another invoice which will require interpreters and a Sherpa to decipher and see if I should pay.” 80.1%* of clients think like this GC—questioning the value of their…

Michael RynowecerMarch 9, 2016

The Mad Clientist

The Business Development Blind Spot

You may be overlooking the silent race for business few law firms ever see or pursue.Market leaders stay ahead of competitors by sniffing out client pain and removing the sources of discomfort from their clients’ lives on a continuing basis. Your ability to do this before everyone else offers you…

Michael RynowecerMarch 2, 2016

The Mad Clientist

How Sharing Your Deepest, Darkest Secrets Increases Your Billings

You are your own worst enemy when it comes to delivering superior value to your clients. And not because you don’t deliver it. The overwhelming majority of professionals tend to keep the substantial value they deliver a deep, dark secret.Meet Darren, and the secret at the heart of his relationship…

Michael RynowecerFebruary 24, 2016

The Mad Clientist

Sensitivity Lessons from Napoleon and Mark Twain

“Give me enough medals and I’ll win you any war.”Napoleon Bonaparte“I can live for two months on a good compliment.”Mark TwainNapoleon makes 3 key points: 1) Give recognition to those who help you get where you want to go; 2) Public recognition is exponentially more powerful than private; 3) Publicly…

Michael RynowecerFebruary 17, 2016

The Mad Clientist

GCs Name 312 Attorneys Absolutely Best at Client Service

312 attorneys stand out as absolutely best at client service. Not just great—but head and shoulders above the rest as defined solely by clients. These are the BTI Client Service All-Stars 2016.The class of 2016 BTI Client Service All-Stars is especially impressive. Corporate counsel are the most demanding they have…

Michael RynowecerFebruary 10, 2016

The Mad Clientist

How Clients Hire: 6 Demands and Rewards from the New Generation GC

25% to 30% of Chief Legal Officers have been in their roles for about 3 years or less. They are part of the new generation of GCs who are taking over from the baby boomers. And we expect this number to more than double over the next 5 years.Now is…

Michael RynowecerFebruary 3, 2016

The Mad Clientist

Client RFPs Hit 15-Year High

More clients are using more RFPs to hire law firms than any point in the last 15 years.56% of corporate counsel issued RFPs for law firms in 2015, up from 45% in 2014. We now face a majority of clients using RFPs to hire new law firms. The increase is…

Michael RynowecerJanuary 27, 2016