The Mad Clientist Archives - Page 27 of 87

1 Year In: What Clients are Thinking Now

It wasn’t quite an official pandemic yet — it didn’t need to be. Early March 2020 saw clients gauging how bad it would be and assessing work from home strategies, and here we are today. It's been almost a year and it’s a new world. We asked 240 top legal…

Michael RynowecerMarch 3, 2021

The Mad Clientist

RFP Win Rates Drop as Clients Issue More and More

Law firm win rates started dropping just as clients revved up their RFPS. Clients all but shut down their RFPS from March through late April in 2020, and then clients brought them back with a vengeance. Clients went into overdrive on requesting RFPs about 4 weeks into the pandemic. And,…

Michael RynowecerFebruary 24, 2021

The Mad Clientist

Winning Work with an Antiquated, Unloved, and Almost Forgotten Approach

Talk is so underrated. It’s also essential during the pandemic. The stream of new issues facing your clients — whether it be new rules and regulations, new hires and work balance, or returning to work — can’t be captured by email. Clients’ questions are multi-dimensional, making email a sub-optimal vehicle…

Michael RynowecerFebruary 17, 2021

The Mad Clientist

Clients Unload About Lateral Partners

The largest portion of clients see lateral movement as a disruption to their own operations and a fraction of these will absolutely follow their partners in a lateral move. BTI research shows clients think about laterals in 5 different ways — each with different implications. Broken down by percent, they…

Michael RynowecerFebruary 10, 2021

The Mad Clientist

Clients Do Quick About Face: Want to See More Associates

Something new is impacting everything about how you talk to, plan for, and pitch your clients. More clients want to see their law firms using more associates than not for the first time in our 30 years of research. BTI research shows a 22% surge in cases creating clear and…

BTIConsultingFebruary 3, 2021

The Mad Clientist

10 Ways to Endear Your Firm to Your Client’s Legal Department Today

The hunt is on. Clients want more in-house talent. And they want it now. Clients see a tsunami of new matters — up 22% from last year and the momentum is just starting to head up. They want to be ready for both the here and now — and for…

Michael RynowecerJanuary 27, 2021

The Mad Clientist

Law Firms Missing Big Overlooked Branding Event

Airlines do a lot of crazy things — and get mocked on social media regularly for it. But they understand one key aspect of the customer experience — their entry into the aircraft. Whether it be a 22-minute or a 22-hour flight — the first 4 to 10 minutes set…

BTIConsultingJanuary 20, 2021

The Mad Clientist

6 Causes of Chaos Beyond COVID-19

Market chaos is being upstaged by COVID-19. As it should. This does not mean underlying market changes aren’t taking their toll. We uncovered 6 transformative changes rivaling the pandemic’s impact. These include: The largest influx of new top legal officers ever More than 30% of top legal decision makers are…

BTIConsultingJanuary 13, 2021

The Mad Clientist

First Look at Law Firm Performance in 2020

The numbers aren’t in just yet. And they may not have the exact details. But law firms know how the year ended. And they sure want to know where other firms stand — growing, shrinking, or just holding their own. Here’s how law firms assess how they ended up at…

BTIConsultingJanuary 6, 2021

The Mad Clientist

Meet the 23 Student Winners of the BTI Creative Holiday Card Contest

The rules have changed for everyone this year, especially for the many students who have persevered despite the unique challenges of online remote learning. This year for the BTI holiday card contest, we challenged the students at the McAuliffe Charter School to get creative using the tools and resources available…

BTIConsultingDecember 16, 2020