Michael Rynowecer, Author at The BTI Consulting Group

What Clients Are Actually Using Your Website For

Your website plays 2 roles: 1 for your clients and 1 for everyone else. The Mad Clientist breaks down how large law is positioning their websites in today's marketplace.You can view the video below, or on YouTube directly here: https://youtu.be/iy0O0jrJyXI We’ll be releasing videos here on The Mad Clientist blog every…

Michael RynowecerJanuary 30, 2017

The Mad Clientist

The Worst of the Worst Pitches

The last we checked RFPs issued by clients were at an all-time high. This means a peak in presentations by law firms. A small number were truly excellent—blowing clients away and gaining new work for these law firms. Clients describe most as between acceptable and numbing. But, these potential clients…

Michael RynowecerJanuary 25, 2017

The Mad Clientist

7 Deadly Sins: Billing Practices Killing Client Relationships

Your bill: the one communication clients are going to be invested in reviewing and understanding thoroughly.Bills are the only factor every attorney has in common when delivering work to clients—regardless of which clients you are serving and what practice areas you are in. In the first installment of BTI's newest video…

Michael RynowecerJanuary 23, 2017

The Mad Clientist

Attorneys Pose Biggest Obstacle to Law Firm Growth

“We have met the enemy and he is us.”POGO, April 20, 1970Walt Kelly, Creator and AuthorMarket forces pale in comparison to attorneys as the biggest obstacle to growth at law firms. Law firm marketing leaders believe no-growth markets and ever more demanding clients have less impact than attorney resistance.25.2% of…

Michael RynowecerJanuary 18, 2017

The Mad Clientist

Building Business Development Superstars

A proven tactic for taking share from your competitors – no matter your size: Build the business development skills of partners willing and able to deliver. And don't miss this week's Thursday post, where we'll break down the process for building business development across your firm.You can view the video…

Michael RynowecerJanuary 16, 2017

The Mad Clientist

4 Reasons Law Firms Lose Their Coveted Spot on The BTI Client Service 30

“How could we have changed? We have done so much.”“Our score dropped and we haven’t changed a single thing in our program.”“What made our score drop, we have made client service a real priority?”2017 saw 53% of The BTI Client Service 30 drop off the list and be replaced by…

Michael RynowecerJanuary 11, 2017

The Mad Clientist

Reallocating Your Marketing and Business Development Budget

The Mad Clientist discusses ways your firm can keep up with Big Law marketing and business development budgets in today's Mad Clientist Minute.And don't miss an extended discussion of law firm marketing and business development budgets, client service tactics, and our annual overview of today's market in BTI's Market Outlook…

Michael RynowecerJanuary 9, 2017

The Mad Clientist

Resolutions Rot on the Vine—Do This Instead

AlexeyVis/iSTockPhoto.com Just after Christmas, knights of medieval times would gather together and, one by one, take an oath. Each knight would place their hand on a live (or sometimes roasted) peacock and recommit themselves to the ideals of chivalry for the next 12 months. The peacock was placed in an…

Michael RynowecerJanuary 4, 2017

The Mad Clientist

BTI’s Holiday Wishes 2016

Our best wishes for a holiday season and new year full of promise and peace from The Mad Clientist and everyone at The BTI Consulting Group.You can view the video below, or on YouTube directly here: https://youtu.be/SxmyPNzc6WA

Michael RynowecerDecember 21, 2016

The Mad Clientist

14 Best Opportunities and Trends for 2017

Good cheer and optimism abound. This year The Mad Clientist has examined more than 300 in-depth interviews with corporate counsel and 150 in-depth interviews with law firm marketing leaders. There is one goal: spot the opportunities and trends which will have the most impact on law firms in the new…

Michael RynowecerDecember 14, 2016