BTIConsulting, Author at The BTI Consulting Group

Client Service Soared

Client service soared. It didn’t just go up — it soared over the last 12 months. And top legal decision makers also turned client service on its head. Clients are using new criteria to separate the excellent from the merely good. They virtually doubled the number of mission critical and…

BTIConsultingMarch 10, 2021

The Mad Clientist

Clients Do Quick About Face: Want to See More Associates

Something new is impacting everything about how you talk to, plan for, and pitch your clients. More clients want to see their law firms using more associates than not for the first time in our 30 years of research. BTI research shows a 22% surge in cases creating clear and…

BTIConsultingFebruary 3, 2021

The Mad Clientist

Law Firms Missing Big Overlooked Branding Event

Airlines do a lot of crazy things — and get mocked on social media regularly for it. But they understand one key aspect of the customer experience — their entry into the aircraft. Whether it be a 22-minute or a 22-hour flight — the first 4 to 10 minutes set…

BTIConsultingJanuary 20, 2021

The Mad Clientist

6 Causes of Chaos Beyond COVID-19

Market chaos is being upstaged by COVID-19. As it should. This does not mean underlying market changes aren’t taking their toll. We uncovered 6 transformative changes rivaling the pandemic’s impact. These include: The largest influx of new top legal officers ever More than 30% of top legal decision makers are…

BTIConsultingJanuary 13, 2021

The Mad Clientist

First Look at Law Firm Performance in 2020

The numbers aren’t in just yet. And they may not have the exact details. But law firms know how the year ended. And they sure want to know where other firms stand — growing, shrinking, or just holding their own. Here’s how law firms assess how they ended up at…

BTIConsultingJanuary 6, 2021

The Mad Clientist

Meet the 23 Student Winners of the BTI Creative Holiday Card Contest

The rules have changed for everyone this year, especially for the many students who have persevered despite the unique challenges of online remote learning. This year for the BTI holiday card contest, we challenged the students at the McAuliffe Charter School to get creative using the tools and resources available…

BTIConsultingDecember 16, 2020

The Mad Clientist

The 475 Attorneys Clients Single Out as the BTI Client Service All-Stars 2020 – By Name

Only 475 attorneys meet the ultimate test. Clients tell us there is no higher honor. Top legal decision makers single out these rare attorneys as delivering the best client service among all others — by name. Again, not just good, but better than all others. Clients are free to select…

BTIConsultingDecember 9, 2020

The Mad Clientist

15 Industries to get Increased Legal Spend in 2021

Large and small clients will spend more on outside counsel in 2021. Look for a net increase of 5.8% over 2020. Some industries will be increasing legal spending far more than others. And the spending spree may last longer than you think. Let’s start with the industries increasing the most:…

BTIConsultingNovember 18, 2020