BTIConsulting

So much going on. So little bandwidth. It’s a stressor and a challenge. This clash is pulling law firm CMOs into new roles – some expected, others uncharted. Our ongoing surveys with law firm marketing leaders uncover a clear shift in roles and responsibilities. The new roles look like this:…

Throw Paul, Weiss in this group too. You would almost think these firms were the hottest high-tech IPOs. Their growth and margins are stunning. They developed a competitive moat with strategies and approaches few firms use – or even try. The spoils go to the disruptors – and these firms…

It’s a stark dichotomy. Corporate counsel today find themselves in one of two camps: either seizing strategic opportunities to change the business – or focusing on improving compliance and warding off risk. Either camp creates one of the most compelling business development opportunities for law firms – fueling new growth…

It’s the job of a lifetime. Or the job absolutely no one wants. I have worked with at least 4 high PEP firms where no one wanted to lead. The managing partners were ready to step down. No one wanted to step up. They all merged. At other firms, runoff…