The Mad Clientist - The BTI Consulting Group

Law Firms Missing Best Source of Innovation

Innovation has a long and a short game. The long game is the sexy part. Few can argue how the ability to forever change, disrupt or even reinvent an industry isn’t a little exciting. But, as we wait for the long game to play out, we are all forced to…

Michael RynowecerAugust 17, 2016

The Mad Clientist

Why Big Law Is Winning the Battle for New Work and New Clients

Welcome to our brand-new feature: The Mad Clientist Minute—a short weekly video offering an in-depth look at our data, case studies, analysis, and insight on a wide range of topics including business development, client service, marketing budgets, client feedback, and much more.We’ll be releasing these videos here on The Mad…

Michael RynowecerAugust 15, 2016

The Mad Clientist

26 Tips To Boost Client Service on BTI’s 27th Birthday

Today is day one of BTI’s 27th year. I have been lucky enough to help market leaders, market-leaders-to-be, the best-run professional service firms in the world, and all manner of organizations drive growth. The combination of this experience and BTI’s independent research with more than 14,000 top executives provides unmatched…

Michael RynowecerAugust 10, 2016

The Mad Clientist

Law Firms Fighting 400 Years of History

Client relationships are misunderstood and sometimes twisted affairs. So many attorneys have so many viewpoints on exactly what a client relationship is and what it should be. The reason—and solution—behind this widespread debate may lie in history.Clients rule today’s market. But this is a relatively new phenomenon in the context…

Michael RynowecerAugust 3, 2016

The Mad Clientist

BTI Legal Spending Benchmarks 2016

Be the first to help your clients figure out their value equation. What has happened to client spending as their companies have grown? We recommend you use BTI’s exclusive legal spending benchmarks to measure the value created—if the percent of the legal budget goes down while revenue goes up your…

Michael RynowecerAugust 3, 2016

The Mad Clientist