The Mad Clientist - The BTI Consulting Group

6 Insights: The New, Most Powerful Branding Opportunity Since the Website

Clients crave insight into their chosen law firms like never before. Enter LinkedIn law firm pages, serving up everything they desire or, at the very least, a tantalizing peek. The outcome? A two-year upswing in law firm followers on LinkedIn that's nothing short of revealing. Enter BTI's three-year odyssey —…

Michael RynowecerAugust 31, 2023

The Mad Clientist

The Big New Source of New Clients – Beats Website Traffic by 2 to 1

Your LinkedIn firm site shows more insight and personality into your firm than any website can. Law firm LinkedIn Pages are the new all-encompassing showcase for law firms – anyone can look and listen without risk – and get the snapshot they want. Here’s why: Your posts, likes, and comments…

BTIConsultingAugust 24, 2023

The Mad Clientist

9 Hacks to Creating Great Thought Leadership

You can develop outstanding thought leadership without ever posting a thing. Write just for yourself. Don’t show it to anyone until you go through the following 9 steps to bring your thought leadership up to where you want it to be — attracting new and existing clients — and enjoying…

Michael RynowecerAugust 16, 2023

The Mad Clientist

New Lateral War Over the Best CMOs

Partners weren’t the only ones swapping firms. CMOs were just as active as the attorneys — maybe even more. Our new LinkedIn research about law firm CMOs reveals all the changes. We took a deep dive in each of the last three years to track how law firms and their…

Michael RynowecerAugust 9, 2023

The Mad Clientist

Top 5 Ways Your Clients Are Using AI Today

Almost half of all clients have generative AI fever. 46% are using it now and we expect nothing but growth in adoption. It may not be for case research — but it has plenty of other uses in the legal industry. Here are the top current uses for generative AI…

Michael RynowecerAugust 2, 2023

The Mad Clientist

Clients Likely to Follow Laterals Up 3X: New Client Calculus

Clients are using a new calculus to decide whether to follow their partner to a new firm. Clients have spent the last three years watching: Partners change firms Corporate counsel changing companies Experiencing the extremes of client service on both ends of the spectrum A string of retirements The combination…

Michael RynowecerJuly 27, 2023

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The Big New Source of New Clients – Beats Website Traffic by 2 to 1

9 Hacks to Creating Great Thought Leadership

New Lateral War Over the Best CMOs

Top 5 Ways Your Clients Are Using AI Today

Clients Likely to Follow Laterals Up 3X: New Client Calculus