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Marketing (Mis) Alignment: Close the Gap Between Marketing and Law Firm Leadership The Mad Clientist

Marketing (Mis) Alignment: Close the Gap Between Marketing and Law Firm Leadership

Marketing speaks a different language than law firm leadership. Today's session at the ALA Annual Conference highlighted how core thinking differs between marketing and business development and law firm leadership, and provided lessons on closing the gap to boost performance. Using the results of brand-new joint research between members of…
Michael Rynowecer
April 16, 2013
Leveraging Big 4 Consulting Best Practices to Bolster Your Business Development Strategies The Mad Clientist

Leveraging Big 4 Consulting Best Practices to Bolster Your Business Development Strategies

Closing out the 2013 LMA Annual Conference to a packed room yesterday, panelists from Deloitte Services LLP, Ernst & Young and Thomson Reuters Elite discussed what legal marketers and business developers can learn from their colleagues in consulting, and what they see for the future of professional services marketing and…
Michael Rynowecer
April 11, 2013
Magna Quis The Mad Clientist

Magna Quis

Even the all-powerful Pointing has no control over the situation. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.…
Michael Rynowecer
March 21, 2013