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The Mad Clientist

Top Mad Clientist Posts of 2023

Client ranking of law firms, BD hacks, and client service topped the most popular Mad Clientist posts of 2023. Use these to drive growth, retain clients, and improve the culture. Each post still offers new insights and strategies. Here are the top posts of 2023 in 2 groupings: Ranking and…
Michael Rynowecer
January 10, 2024
The Mad Clientist

Clients Embrace Cross-Selling

Clients are up to their eyeballs with new and existing work. They continue to experience surges in needs across a broad range of fronts. They are working with more than 2x more law firms than 3 years ago — and 1/3 don’t know who their relationship partner is. Outside counsel…
Michael Rynowecer
June 7, 2023
The Mad Clientist

3 Unsaid Strategies Loved By Rainmakers

Creating recurring inbound leads is a skill. Master this skill and you will control your career and opportunities — and make rain. Rainmakers all have their favorite strategies and tactics. I want to focus on three you can learn and adopt now. These are: 1. Serial Needs = Serial Leads…
Michael Rynowecer
May 31, 2023
The Mad Clientist

Clients See Uptick in Virtual Pitching Skills

3 out of 4 clients say law firms’ virtual pitches are getting better. Virtual pitching skills will become increasingly important as 44% of clients intend to rely on virtual law firm pitches long after offices reopen. But clients note some virtual pitches improved more than others. It breaks down like…
Michael Rynowecer
November 10, 2021