Outside Counsel

Don’t look now, but interest in law firm digital marketing just passed interest in business development. We jumped on Google Trends to get a sense of how law firms are looking at marketing and business development since the pandemic started — and now, as we move into a hybrid work…

Book sales soared as the pandemic unfolded. They entertain, teach, help you improve, and sometimes just provide an escape. I recommend 5 books with a focus on making the workplace better, becoming better leaders, and improving management for organizations who have grown dramatically. These books are generally considered to be…

Early in my career, I was invited to a project kickoff meeting at a global chemical company. As the meeting started, a client executive looked at me and said “As our guest today, would you like to give the safety minute?” I suggested when anyone was flying, upon deplaning, always…

The days of having the pick of the recruiting litter ended in an instant. Law firms have largely relied on reaching a bigger pool of talent — with little effort to create inbound leads. Opening new offices doesn’t increase the flow of inbound candidates. The firms able to create a…