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Don’t Be the Only Firm Underfunding Marketing and Business Development The Mad Clientist

Don’t Be the Only Firm Underfunding Marketing and Business Development

In 2005, the legal market was growing at over 10% a year—almost raining business. 2015 growth is just over 1%—yet law firms continue to spend the same relative amount of money to protect and acquire clients.Law firms currently spend 2.6% of firm revenue on marketing and business development.* This is…
Michael Rynowecer
November 4, 2015
Law Firms Say Flat Market No Longer Biggest Growth Obstacle The Mad Clientist

Law Firms Say Flat Market No Longer Biggest Growth Obstacle

Let the change begin. Since 2009, law firm marketing leaders have attributed slow growth to market forces. No longer. At the end of 2013, law firm marketing leaders have stared down—and accepted—the flat legal market. Market conditions and competitors’ strategies are outside the control and influence of law firm marketing…
Michael Rynowecer
January 23, 2014