Marketing Archives - Page 2 of 3 - The BTI Consulting Group

The 10 Secrets of Pacesetting Law Firms

Only 10 marketing tactics really matter. Out of the dozens of tactics, protocols, and activities available—there are 10 driving superior performance. Time and money at every firm are always at a premium, and everyone—from Managing Partners to Marketing Coordinators—is looking for the secret sauce to stretch every last dollar and every last…

Michael RynowecerJune 14, 2017

The Mad Clientist

The Most Underrated Trends in Legal Marketing

The best opportunity for growth lies in getting more business with existing clients. The typical law firm can triple the amount of business they get from a single top client. Yet, this is the least appreciated approach to the market.Client Development Is Used So Little and Offers So MuchThe single…

Michael RynowecerMay 24, 2017

The Mad Clientist

Surprise: Directories Not the Most Overrated Marketing Tactic

Who knew?Common wisdom would tell you the annual holiday card and rankings are the bane of a CMO’s existence. Not true. It turns out broad market outreach is the single most overrated and underperforming trend in marketing today. Our research with law firm marketing leaders shows broad market outreach must…

Michael RynowecerMay 17, 2017

The Mad Clientist

Half of CMOs on Road to Burnout

In some ways it’s a CMO’s dream—demand exceeds marketing supply. CMOs face a record level of RFPs and now carefully orchestrate between 50 and 500 directory submissions or more—all coming due at the same time. This alone can absorb major capacity—before adding in all the daily tasks of running the…

Michael RynowecerApril 5, 2017

The Mad Clientist

Only 20% of CMOs Trusted Advisors

Advisors bring deep knowledge and insight. Trust means you are relied on. Only 20% of CMOs feel like they are both. The bulk of law firm marketing leaders believe they are supported, respected, and well thought of—but—they have not yet gained the coveted trust.*CMOs who believe they are relied on…

Michael RynowecerMarch 15, 2017

The Mad Clientist

Attorneys Pose Biggest Obstacle to Law Firm Growth

“We have met the enemy and he is us.”POGO, April 20, 1970Walt Kelly, Creator and AuthorMarket forces pale in comparison to attorneys as the biggest obstacle to growth at law firms. Law firm marketing leaders believe no-growth markets and ever more demanding clients have less impact than attorney resistance.25.2% of…

Michael RynowecerJanuary 18, 2017

The Mad Clientist

Reallocating Your Marketing and Business Development Budget

The Mad Clientist discusses ways your firm can keep up with Big Law marketing and business development budgets in today's Mad Clientist Minute.And don't miss an extended discussion of law firm marketing and business development budgets, client service tactics, and our annual overview of today's market in BTI's Market Outlook…

Michael RynowecerJanuary 9, 2017

The Mad Clientist

Targeting Clients With A Market of One Approach

This week's Mad Clientist Minute takes a look at how focusing your marketing and business development on a specific client can generate a greater rate of return on your efforts.You can view the video below, or on YouTube directly here: https://youtu.be/7EDvf7Uzu3I The previous video Jennifer Dezso references can be found…

Michael RynowecerNovember 28, 2016

The Mad Clientist

The Law Firms with the Most Marketing Mojo

The legal world is even more exciting than we first thought. Not only is high-rate work reappearing but more law firms are getting their marketing mojo on—and some way more than others. Our exclusive in-depth interviews with 159 law firm marketing leaders reveal the law firms they most want to…

Michael RynowecerNovember 9, 2016

The Mad Clientist

Are Midsize Firms Giving Up on Marketing?

Budgeting season is in the air. Law firm marketing leaders are working hard to turn their marketing dreams into budget realities. CMOs are pulling together their best arguments to get what they want, and in some cases, have been fighting for years to get. Here is some ammunition to help.The…

Michael RynowecerOctober 12, 2016