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Mad Clientist

4 Keys to Winning More Work The Mad Clientist

4 Keys to Winning More Work

Acting as a business advisor sparks conversations and develops relationships before legal issues arise and leads to capturing high-rate legal work from your clients.Your ability to provide your service in the context of the client’s business will most differentiate you in the eyes of clients. Industry dynamics, current events, emerging…
Michael Rynowecer
June 28, 2017
4 Steps to Building an Unmatched Client Experience: BTI’s Client Relationship Lab The Mad Clientist

4 Steps to Building an Unmatched Client Experience: BTI’s Client Relationship Lab

In Phase 2 of BTI's Post-Matter Follow-Up Plan, Jennifer Dezso, BTI Principal, shares the 4 steps to building an unmatched client experience to effectively close matters and win new work. By delivering a seamless experience targeted to what your client needs you channel superior service into high-impact growth.You can view the…
Michael Rynowecer
June 27, 2017
Climbing the Marketing and Business Development Mountain [Infographic] The Mad Clientist

Climbing the Marketing and Business Development Mountain [Infographic]

Learn exactly what steps to take to make it to the top with BTI’s newest report, BTI Guide to Maximum Marketing & Business Development 2017, where you'll see the details on what the top performers are doing differently than everyone else—and step-by-step tactics for how you can implement, and improve, these…
Michael Rynowecer
June 21, 2017
Clients Want to Know: Are You Here to Help Me or to Bill Hours The Mad Clientist

Clients Want to Know: Are You Here to Help Me or to Bill Hours

While most attorneys are there to help their clients, they may also be sending loud, unintended messages that derail their client relationships. The Mad Clientist runs through a few scenarios where attorneys are inadvertently telling clients they don't want to work with them. You can view the video below, or on YouTube…
Michael Rynowecer
June 12, 2017