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Legal Business Development

25 Law Firms of All Sizes Top LinkedIn Engagement Touchpoints The Mad Clientist

25 Law Firms of All Sizes Top LinkedIn Engagement Touchpoints

LinkedIn engagement is an underappreciated building block in your client relationship. Corporate counsel treat every comment, like and celebration as a valued touchpoint. This high quality connection adds to the foundational strength you already have — and serves as a credible first touchpoint for others. This makes the case —…
BTIConsulting
November 15, 2023
Clients Loving Dedicated Relationship Managers: Struggle with Sales People The Mad Clientist

Clients Loving Dedicated Relationship Managers: Struggle with Sales People

Decoding legal sales is one of the holy grails. Combine savvy business development skills with legal prowess and you just unlocked a path to outsized success. Brand new research with more than 250 corporate counsel reveals clear preferences about who they want to deal with and what facilitates new law…
BTIConsulting
September 20, 2023