Law Firm Leaders Archives - Page 22 of 29

Cyber is Surging – Here are the Law Firms in the Lead & How to Catch Them

Cybersecurity is already the top source of client insomnia. And now it's even more serious. The deluge of remote workers accessing the cloud, servers, and transferring data adds to clients’ sleepless nights—and their needs. Clients tell us 109 law firms stand above all others for their Cybersecurity and Data Privacy…

Michael RynowecerMarch 18, 2020

The Mad Clientist

40% of Law Firms Now Use Industry Groups—Here Are 8 Ways to Turbocharge Yours

Industry groups are a bet. Low-risk/high-reward—but a bet, nonetheless. Firms are betting they will attract marquee clients and fuel existing relationships. Those who don’t use industry groups are betting their marketing won’t be diluted by the rapidly growing list of firms who do. At 36.9%, more law firms than ever…

Michael RynowecerFebruary 19, 2020

The Mad Clientist

Here’s What Clients Really Think about Your Email Alerts

Every law firm sends them. Some send dozens. A couple send hundreds. All end up fundamentally in the same place. Clients report they receive so many email alerts saying essentially the same thing. So, here is what clients think about all these emails alerts: 64% consider them a necessary inconvenience—they…

Michael RynowecerFebruary 12, 2020

The Mad Clientist

Now Clients Want the Inside Skinny: How Exactly Do You Train Your Associates?

Clients have a whole new set of substantive questions for their law firms—especially the ones they are thinking about hiring. And it could just be a sleeping game changer. Clients want to know exactly how you train your associates. Not just surface-level answers and statistics. They are looking for content,…

Michael RynowecerFebruary 5, 2020

The Mad Clientist

Bet-the-Company Work Right Under Your Nose—Clients Point to 9 New Triggers

Clients used to have 3 clear criteria to segregate out the bet-the-company matters. Their reasons were cut and dried for years, if not decades. Now they have at least 12. This explains why 32.7% of companies report facing bet-the-company matters—almost double the number from last year (17.6%). The 9 new…

Michael RynowecerJanuary 29, 2020

The Mad Clientist

RFPs Surge to New Heights—How You Can Win Them All

Clients love good ideas. And they find them in RFPs. Not every RFP—all it takes is one really good idea to make the entire process worth it for clients. Could this be why clients are issuing RFPs at a record pace? 32% of clients issued RFPs last year, up from…

Michael RynowecerJanuary 8, 2020

The Mad Clientist

Law Firms Best at Dealing with Complexity

We could be living a dream come true. Law firms love—and some live for—the sophisticated, complex, high-end work. This is exactly where top legal decision makers tell us their needs are spiking—not just growing—but surging. This tsunami of high-end work brings intellectual challenge, personal reward, and new client service expectations.…

Michael RynowecerDecember 11, 2019

The Mad Clientist

Clients Embrace LinkedIn: Reveal All

Right there in plain sight. An insightful look into, if not the very definition of, your client’s world view. It’s on LinkedIn. This isn’t a superficial glance at where they went to school—it’s about finding snippets of insight buried within the introduction, comments, posts, likes, connections, and frequency of their…

Michael RynowecerNovember 13, 2019

The Mad Clientist

CMOs Find New Life with Future Rainmakers

It’s rewarding, helps the firm, and helps them—the trifecta of engagement and satisfaction. 26% of CMOs tell us spotting and nurturing future rainmakers is their strongest skill. Not only does this skill help fuel the stream of future rainmakers—CMOs find this one of the most gratifying aspects of their role.…

Michael RynowecerOctober 23, 2019

The Mad Clientist

Score One for Law Firms Over ALSPs

It takes savings of at least 24% to get an executive to even entertain switching providers. You can offer these savings in time or money—but if it doesn’t meet the 24% threshold, you are toast. How ALSPs Negate Their Own Savings ALSPs offer raw savings but are getting killed in…

Michael RynowecerOctober 9, 2019