Nobel Laureate Discovers Why Attorneys Undermine Their Own Business Development
It's a psychological minefield trapping even the brightest of legal minds. Prospect Theory – developed by psychologists Daniel Kahneman and Amos Tversky in 1979 – explains how people make decisions when facing uncertainty. It especially applies when outcomes are unknown. The following 4 key insights help you eliminate the negative…
BTIConsultingFebruary 5, 2025