inbound leads Archives - Page 2 of 9 - The BTI Consulting Group

Clients Name the 32 Law Firms Best at Gen AI Litigation

Gen AI litigation isn’t a tsunami. It’s a dike riddled with mission-critical leaks. Seeping into contracts, supply chains, data governance, IP and beyond. Always surfacing in high-stakes, business-critical ways. Corporate counsel see it everywhere. The seepage. Red flags. No playbook. This insidious creep is splitting law firms into 2 major…

BTIConsultingOctober 8, 2025

The Mad Clientist

9 4th Quarter BD Hacks to Own 2026

Volatility. Regulatory headwinds. Impatient CEOs. Strategic mandates. All are colliding with disruptive technology. You get one thing: relentless, unexpected and urgent mission-critical demands on clients. A potent formula for outside counsel to develop business – and score serious relationship points. And there is no quarter like the 4th quarter for…

BTIConsultingOctober 1, 2025

The Mad Clientist

7 Forces Driving Litigation Higher and Harder

Buckle up. Litigation spending on outside counsel is jolting up again. 64% of corporate counsel are increasing their litigation spending in 2026. More clients plan 10% increases than we have seen in over 10 years. Why? There is no escape. Clients face an avalanche of new (and old) litigation –…

BTIConsultingSeptember 24, 2025

The Mad Clientist

Clients Single Out the 98 Most Feared Law Firms

98 law firms instill more fear than all others. Up from 84 last year. And it’s no coincidence. The brand-new BTI Litigation Outlook 2026 reveals why today’s litigation is the most contentious and aggressive in memory. Clients want outside counsel with ferocity – and it’s giving an edge to the…

BTIConsultingSeptember 17, 2025

The Mad Clientist

Clients Weigh in on Law Firm Responses to Trump Executive Orders

It’s unusual for a single issue to redefine a law firm’s brand – but that’s exactly what Trump’s Executive Orders – and even the threat of EOs – did. Firms challenging Presidential directives found themselves in an intense spotlight. So did those negotiating deals. Branding wasn’t the goal – nor…

BTIConsultingJuly 16, 2025

The Mad Clientist

Caution Is The New Bold: How Smart Firms Are Leading In AI

The legal industry isn’t split between AI optimists and skeptics. It’s split between firms doing the work – and those thinking about it. And here's the twist: even the self-described cautious firms are part of the advance guard. They’re experimenting. Testing. Learning. And quietly building the foundations of a Gen…

BTIConsultingMay 28, 2025

The Mad Clientist

The 28 Law Firms with the Most Improved LinkedIn Performance

Attorneys are joining LinkedIn 50% faster than the average LinkedIn user. It’s a digital treasure trove for clients and laterals and recruits – fueled by a mix of thought leadership, informal updates, celebrity news and the powerful pull of professional connection. But not all law firms are capitalizing on it…

BTIConsultingMay 21, 2025

The Mad Clientist

30 Law Firms with the Best LinkedIn Engagement – By Firm Size

Law firms are growing their LinkedIn followers 54% faster than the platform average – and in-house counsel are among the most active players. After a decade of flat activity, law firms are finally ramping up their LinkedIn presence. Posting is up. Follower counts are up. But the real story? Engagement…

BTIConsultingMay 15, 2025

The Mad Clientist

How Law Firms Smother Their Lateral Partners and Make Them Bolt

Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

BTIConsultingMay 7, 2025

The Mad Clientist

86% of CMOs Using Gen AI – Here’s How

The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…

BTIConsultingApril 30, 2025