Events Archives - The BTI Consulting Group

9 Reasons Practices Thrive While Others Struggle

Law firm performance is lumpy.A small number of practice groups thrive in up, down, and even hostile markets—while others dwindle in the best of conditions. You can see this within a law firm or across a spectrum of different law firms. Thriving practices use strategies and tactics the others don’t.…

Michael RynowecerAugust 29, 2018

The Mad Clientist

Law Firms Hyper Focus on Existing Clients: Only 1/3 Mean It

Fully 92% of law firms are targeting existing clients for growth. Only 33% of these same law firms are funding their client teams to invest in these prized existing clients. While client teams are a proven tool to gain market share in a flat market—unfunded client teams are a bit…

Michael RynowecerMarch 19, 2014

The Mad Clientist

Firms Acting on Client Feedback Perform 2.7 Times Better Than All Others

58% of law firms conduct client feedback. Virtually all benefit—but 20% of these firms are able to transform this feedback into outsized benefits. Specifically, these firms perform 2.7 times better than others in revenue generation, client retention and year-over-year growth. What’s their secret? The client feedback becomes part of the…

Michael RynowecerMarch 12, 2014

The Mad Clientist

BTI at LMA 2014—Clientelligence: The Cold, Hard Facts on What Your Clients Really Want from Your Firm

The strongest market driver for you is what your clients—and your potential clients—want. BTI draws on its unrivaled research and work with market leaders in virtually every major profession to define how superior client service accelerates profits for law firms. Michael B. Rynowecer not only paints a picture of exceptional…

Michael RynowecerMarch 10, 2014

The Mad Clientist

Marketing (Mis) Alignment: Close the Gap Between Marketing and Law Firm Leadership

Marketing speaks a different language than law firm leadership. Today's session at the ALA Annual Conference highlighted how core thinking differs between marketing and business development and law firm leadership, and provided lessons on closing the gap to boost performance. Using the results of brand-new joint research between members of…

Michael RynowecerApril 16, 2013

The Mad Clientist

Leveraging Big 4 Consulting Best Practices to Bolster Your Business Development Strategies

Closing out the 2013 LMA Annual Conference to a packed room yesterday, panelists from Deloitte Services LLP, Ernst & Young and Thomson Reuters Elite discussed what legal marketers and business developers can learn from their colleagues in consulting, and what they see for the future of professional services marketing and…

Michael RynowecerApril 11, 2013