CMO Archives - Page 3 of 20 - The BTI Consulting Group

Have Kirkland and Latham Taught Us Nothing?

Throw Paul, Weiss in this group too. You would almost think these firms were the hottest high-tech IPOs. Their growth and margins are stunning. They developed a competitive moat with strategies and approaches few firms use – or even try. The spoils go to the disruptors – and these firms…

BTIConsultingMarch 19, 2025

The Mad Clientist

The Stark Divide Driving Profit or Stranglehold for Law Firms

It’s a stark dichotomy. Corporate counsel today find themselves in one of two camps: either seizing strategic opportunities to change the business – or focusing on improving compliance and warding off risk. Either camp creates one of the most compelling business development opportunities for law firms – fueling new growth…

BTIConsultingMarch 12, 2025

The Mad Clientist

The Law Firm Leadership Crisis: Why No One Wants the Managing Partner Job

It’s the job of a lifetime. Or the job absolutely no one wants. I have worked with at least 4 high PEP firms where no one wanted to lead. The managing partners were ready to step down. No one wanted to step up. They all merged. At other firms, runoff…

BTIConsultingMarch 5, 2025

The Mad Clientist

Law Firm Growth Surges – But Business Development Investments Nosedive

Revenue is up – make it way up. Attorney headcount is up. Marketing and Business Development (MBD) spend as a percent of revenue is down. As law firms get bigger and fight for laterals and clients – they are allocating less to Marketing & Business Development. The numbers tell the…

BTIConsultingFebruary 26, 2025

The Mad Clientist

CMO’s Pinpoint 7 Make or Break Skills to Bet On

Law firms make a lot of bets. On Talent – Technology – Markets – Leaders and CMOs for instance. These bets offer keen insight into the market, competition, and the skills which can make or break your marketing and BD. This is one reason we asked 121 law firm marketing…

BTIConsultingFebruary 19, 2025

The Mad Clientist

Meet the Winner of the Annual BTI Holiday Card Contest

As is The Mad Clientist’s annual tradition, I asked local students to create drawings for our holiday card contest. All the entries were outstanding — but this one won top honors. ∗ ∗ ∗ Wishing you a wonderful holiday season and a happy, healthy, and prosperous new year. From everyone…

BTIConsultingDecember 22, 2024

The Mad Clientist

Clients Name 29 Best of the Best Law Firms in Class Actions

More companies face class actions than last year. The majority of class actions are getting bigger and more complex. Clients are spending more. They blame baseless claims, growing awards, and courts who are unwilling to dismiss cases. Please join me in congratulating the law firms clients point to as the…

BTIConsultingOctober 18, 2024

The Mad Clientist

40 Best of the Best Law Firms in Product Liability Litigation

Virtually every company is racing to introduce and develop new products. This is true across almost every industry. These products are more complex and incorporate more technology. Clients want law firms who can articulate the risk exposure for each claim. Please congratulate the Product Liability Litigation Powerhouses and Leaders: The…

BTIConsultingOctober 18, 2024

The Mad Clientist

Clients Name 26 Best of the Best Law Firms in IP Litigation

Growth in IP litigation continues. Clients are increasing their technology development and quickly embedding this technology in their products and services. At the same time, companies are more aggressive in pursuing anything resembling infringement. Please congratulate the IP Litigation Powerhouses and Leaders: The BTI IP Litigation Powerhouses 2025 Alston &…

BTIConsultingOctober 17, 2024

The Mad Clientist

AI to Blindside Law Firms: A License to Bill More Hours?

AI is about to blindside some law firms. It’s a license to bill more hours. The 1 in 3 law firms going all in (discussed here last week) sense this — explaining why they are all in. They know clients want new and better ideas for the new and bigger…

BTIConsultingOctober 16, 2024