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CMO

The Mad Clientist

New Lateral War Over the Best CMOs

Partners weren’t the only ones swapping firms. CMOs were just as active as the attorneys — maybe even more. Our new LinkedIn research about law firm CMOs reveals all the changes. We took a deep dive in each of the last three years to track how law firms and their…
Michael Rynowecer
August 9, 2023
The Mad Clientist

Clients Embrace Cross-Selling

Clients are up to their eyeballs with new and existing work. They continue to experience surges in needs across a broad range of fronts. They are working with more than 2x more law firms than 3 years ago — and 1/3 don’t know who their relationship partner is. Outside counsel…
Michael Rynowecer
June 7, 2023