Client Relationships Archives - Page 3 of 26

CMO’s Pinpoint 7 Make or Break Skills to Bet On

Law firms make a lot of bets. On Talent – Technology – Markets – Leaders and CMOs for instance. These bets offer keen insight into the market, competition, and the skills which can make or break your marketing and BD. This is one reason we asked 121 law firm marketing…

BTIConsultingFebruary 19, 2025

The Mad Clientist

Did Clients Just Go Sour on Rankings and Directories?

What a difference three years makes. Just three years ago, directories were on the upswing with clients – 28% of corporate counsel valued attorney rankings. But our latest survey of over 350 corporate counsel reveals a sharp decline in enthusiasm: Only 4% still find rankings valuable 18% like them but…

BTIConsultingFebruary 12, 2025

The Mad Clientist

Nobel Laureate Discovers Why Attorneys Undermine Their Own Business Development

It's a psychological minefield trapping even the brightest of legal minds. Prospect Theory – developed by psychologists Daniel Kahneman and Amos Tversky in 1979 – explains how people make decisions when facing uncertainty. It especially applies when outcomes are unknown. The following 4 key insights help you eliminate the negative…

BTIConsultingFebruary 5, 2025

The Mad Clientist

3 Law Firm Outlooks on 2025 in Trump 2.0

Law firms’ outlooks on the legal market are as divided as the nation. We asked more than 1,000 attorneys and client-facing business professionals in December 2024 how they saw the economic outlook for 2025 for their firms. The results look like this: 29.5% see 2025 as an amazing year 67.8%…

BTIConsultingJanuary 29, 2025

The Mad Clientist

The 2025 Growth Blueprint for Law Firms — The BTI Webinar

We are taking a deep dive into the market complexity, spending, growth, and what it means for you and your firm. We have a lot to share in the upcoming BTI Market Outlook and Client Service Review 2025 on January 9th, 2025, at Noon Eastern. We will draw on BTI’s…

BTIConsultingDecember 18, 2024

The Mad Clientist

Attorneys Searches for ChatGPT Spike – Here’s Why

Attorney searches for ChatGPT are soaring — up over 100% since July of this year. Google Trends tells us attorney searches have been relentlessly heading up since the end of July. While the what is important — the why reveals how Generative AI is making its way into corporate counsel…

BTIConsultingDecember 11, 2024

The Mad Clientist

7 Unwritten Rules for the Best Outside Counsel Relationships

Written rules define the protocols of engagement. Unwritten rules define the relationship. These rules reveal themselves through actions and behaviors. It’s virtually impossible to build client relationships without understanding and embracing the unwritten rules. But the rules constantly evolve as clients gain more experience managing outside counsel — and adapt…

BTIConsultingDecember 4, 2024

The Mad Clientist

The Perfect Storm to Ask for More Budget

The economic landscape is littered with layoffs, disruptions like dockworker strikes, aircraft manufacturers strikes, geo-political risks, and catastrophic storms. Add in a whole new set of trade policies and sanctions and you have a lot of questions. And — law firm leaders have gone optimistic. In light of all this,…

BTIConsultingNovember 20, 2024

The Mad Clientist

The 32 Firms with the Highest Rates

Even F-15 fighter pilots are envious of law firm rates. These rate increases are one of the few things on the planet able to accelerate faster than the fastest known fighter jet — the F-15. These new orbital rates are stunning even for managing partners. But up they go. Just…

BTIConsultingNovember 13, 2024

The Mad Clientist

8 Unintended Messages Sabotaging Your Client Relationships

Words say so much — but not always what we intend. These unintended messages leave a bigger imprint than any intended message. And few of those sending the messages ever know it. We uncovered 8 phrases clients are hearing — and it's driving them crazy — or worse. These come…

BTIConsultingNovember 6, 2024