14 Firms Move Up in the BTI Brand Elite 28 for 2018
Try as you might to manage, control, focus, and provide clarity—ultimately clients define your brand based on their experience with you. Law firm brands are volatile. Clients change their perceptions of law firms based on their direct and indirect experience.Despite this, or perhaps because of these changes—clients identify 4 new…
Michael RynowecerMay 16, 2018