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Branding

The Mad Clientist

Clients See More Innovative Law Firms in 2015

More innovation and more innovators. 119 law firms are moving and shaking the legal industry. This translates into roughly 10% more firms (than 2014) earning corporate counsel recognition for engaging in new and different behaviors which other law firms don’t. These new behaviors deliver value and, most importantly, show clients…
Michael Rynowecer
April 24, 2015
The Mad Clientist

9 Keys to Hirability, Higher Rates and Fame

Clients may know who you are, but this is just the tip of the iceberg. The real challenge is ensuring your firm’s brand moves past awareness to differentiation. Different from all others—in a good way—where your brand drives new business. Differentiation determines your hirability and how much clients will pay.…
Michael Rynowecer
April 30, 2014
The Mad Clientist

Every Step You Take… I’ll Be Watching You

Nothing leaves a stronger imprint on clients than experience. Nothing. Apple continues to maintain its stronghold on brand value in Forbes’ annual list of Most Valuable Brands even as consumers start to grumble about whether or not Apple remains truly innovative. But Apple still delivers an experience no other brand…
Michael Rynowecer
April 24, 2014
The Mad Clientist

Insight is to Primary as Creativity is to Secondary

The Oxford English Dictionary defines insight as understanding “the inner character or hidden nature of things; a glimpse or view beneath the surface.” This ability to see beyond the surface and truly understand what your client needs separates the primary provider from a secondary provider, bringing with it the opportunity…
Michael Rynowecer
July 31, 2013