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The Mad Clientist

Innovation Runs Rampant in the Legal World

By March 29, 2017April 16th, 2020No Comments

Innovation is rampant. Top legal decision makers recognize a whopping 40% increase in the number of innovative law firms over last year. This translates into 200 law firms—of the 650 who compete for business from Fortune 1000 and large companies—standing out in a noticeable way, up from 143 last year.

Clients are resetting their expectations and perceptions of innovation as they continue to see more innovative thinking from their law firms. But, 9 firms stand out with the most impressive and impactful innovation. 4 of these firms—Jones Day, Kirkland & Ellis, Latham & Watkins, and Skadden—repeat their Best of the Best performances from last year, while the other 5 are newly recognized.

You’ll find the top Innovators—this year’s Movers & Shakers—from the just-released BTI Brand Elite 2017 at the bottom of this post.

And, don’t miss out on the significant changes in the other 8 branding factors clients rely on to separate one law firm from another, make hiring decisions, and pick and choose who they ultimately work with—and who they don’t:

Big Growth in Firms Making Big Changes to Boost Client Service

Number of Law Firms Worth Premium Rates Continues to Climb

Clients Name More Tech-Savvy Law Firms in 2017

Clients See Fewer Bet-the-Company Law Firms as This Work Surges

Many More Law Firms Delivering More Value

Clients Name the Long Term Law Firm Survivors

Clients Keep Shrinking Their Law Firm Short Lists

A Downward Trend in Law Firms Earning Client Recommendations

Please join us in congratulating the below world-class innovators in the legal world.

The law firms climbing to the top of the Mover & Shaker ranks in the just-released BTI Brand Elite 2017 are:

Best of the Best

Baker McKenzie
DLA Piper
Jones Day
Kirkland & Ellis
Latham & Watkins
Wachtell, Lipton, Rosen & Katz


Bryan Cave
Cravath, Swaine & Moore
Davis Polk
Gibson Dunn
Greenberg Traurig
Hogan Lovells
K&L Gates
King & Spalding
McDermott Will & Emery
Morgan Lewis
Ogletree Deakins
Quinn Emanuel Urquhart & Sullivan
Reed Smith
Ropes & Gray
Simpson Thacher
Sullivan & Cromwell
White & Case

Learn more about how your firm can influence both clients—and competitors—in the new BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms, available now.

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