Michael Rynowecer, Author at The BTI Consulting Group

More Law Firms Earning Client Recommendations

Top legal decision makers recommend 293 law firms, 21.6% more law firms for 2019. This upswing is on the heels of a 3-year downtrend. We see 2 driving reasons: 1) A number of law firms are having success with their firmwide client service excellence initiatives—bringing new unprompted recommendations from clients.2)…

Michael RynowecerMay 22, 2019

The Mad Clientist

Clients See a Few Firms as Long-Term Leaders

Clients keep a distant eye on law firm mergers—and have bias for firms who will emerge the winners—especially for big, and potentially long, litigation or regulatory work. Every client knows a merged firm can become conflicted—and this means work for the client. Top legal decision makers name 28 fewer law…

Michael RynowecerMay 22, 2019

The Mad Clientist

More Law Firms Making Changes to Deliver More Value

Clients reported 20.2% more law firms this year than last in making changes to the way they deliver services to add more value. This translates to an additional 50 more firms. These firms are simplifying work processes, using non-lawyers, non-partner track lawyers and a host of other tools, as we…

Michael RynowecerMay 22, 2019

The Mad Clientist

Clients Say Tech Savvy Harder to Find

Law firms able to earn the tech-savvy distinction dropped 9.2% from last year, with 109 firms making the cut this year. This down from 200 law firms in 2017. Clients tell us, like the Movers & Shakers, law firms are looking the same—making it harder than prior years to leave…

Michael RynowecerMay 21, 2019

The Mad Clientist

EY Lawe

Michael RynowecerMay 21, 2019

The Mad Clientist

Clients See Fewer Movers and Shakers

After a solid 6 years of increase, clients see fewer law firms moving and shaking. Clients tell us more law are doing the same new things—making it less innovative. Overall, the number of law firms clients see as movers and shakers dropped 4.2%.Clients named 3 fewer firms to the Best…

Michael RynowecerMay 21, 2019

The Mad Clientist

Fewer Bet-the-Company Law Firms

The number of law firms clients think can handle bet-the-company matters fell by 16.1%, down to just 94 firms this year. As the complexity and stakes clients face grow higher, clients are becoming more selective and are dramatically raising their expectations. Join us in congratulating the following firms with the…

Michael RynowecerMay 20, 2019

The Mad Clientist

Clients’ Short Lists Get Longer

Everyone wants to be on the short list. And clients are adding to them, lengthening their lists by 6.4% this year over last. The short list is the first stop before clients make a hiring decision. The process starts with the firms on the short list and moves on from…

Michael RynowecerMay 20, 2019

The Mad Clientist

Fewer Premium Worthy Law Firms

Clients are facing more complexity and uncertainty than ever before—the Economic Policy Uncertainty Index is at an all-time high. Clients gladly pay premiums for the firms who are comfortable with uncertainty and can simplify the complex. The number of firms meeting this threshold dropped substantially—a steep 22.4% from last year.…

Michael RynowecerMay 17, 2019

The Mad Clientist

Skadden Reclaims Best Brand: 18 Firms Move Up in New BTI Brand Elite

Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm. Fully 18 firms in the 28 Brand Elite firm improved their brand over last year.…

Michael RynowecerMay 15, 2019