Michael Rynowecer, Author at The BTI Consulting Group

12 Tactics Branding Your Law Firm and Boosting Hirability

A better brand means better hirability—a strong brand makes you much more attractive to clients. BTI’s brand new research with corporate counsel shows 28% of law firms are strengthening their brand in the eyes of clients. Of these, more than half improved their brand to be ranked at all-time highs—making…

Michael RynowecerMay 8, 2019

The Mad Clientist

BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms

In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2019 ranks the law firms…

Michael RynowecerMay 6, 2019

The Mad Clientist

Law Firms Embrace Funky Billing, Go Rogue

Clients are seeing the funkiest and even what they describe as “slippery bills” from their law firms. We are not talking about isolated incidents; fully 38% of clients tell us about slipshod bills—doubling the 19% of last year. Why are clients using such strong language? Judge for yourself: And then…

Michael RynowecerMay 1, 2019

The Mad Clientist

5 Trends Shaping Legal Marketing in 2019

Michael RynowecerApril 24, 2019

The Mad Clientist

Benchmarking Law Firm Marketing and Business Development Budgets and Staffing

Understand the on-going dynamic of law firms’ investment in Marketing and Business Development. Garnered from more than 130 interviews with leading marketing executives across a diverse range of firms, the report's compelling analysis points to successful strategies in response to a changing market. Details include overall market trends along with…

Michael RynowecerApril 24, 2019

The Mad Clientist

Only 7 Things Drive Law Firm CMOs Crazy

CMOs are quick to point out how the attorneys are the best part of the job. But, some attorneys do a good job of driving them absolutely crazy.4 of the 7 sources of CMO frustration start with attorneys—a small number of attorneys, but attorneys none the less. Attorneys don’t have…

Michael RynowecerApril 17, 2019

The Mad Clientist

22% of Clients Bring on New GCs: New Game, New Rules, New Rates

22% of clients are disrupting the market right now. These are the new GCs. Half of these have been in place for less than 12 months. Another half have been in place 23 months—just enough to get their sea legs. We see 2 big implications for law firms: This is…

Michael RynowecerApril 10, 2019

The Mad Clientist

7 Ways Client Service All Stars are Different: You Can Implement Them Now

Each year, The BTI Client Service All-Stars manage to up their game. They know how to push client service beyond its current limits. They know how to break through not only the clutter of competition, but the self-imposed client service limits some attorneys face. Here are 7 examples of superior…

Michael RynowecerApril 3, 2019

The Mad Clientist

Corporate Counsel Single Out 335 Attorneys with the Best Client Service—By Name

Corporate counsel point to 335 attorneys—by name—who deliver the best client service. These are the BTI Client Service All-Stars 2019.Corporate legal decision makers single out each BTI Client Service All-Star—by name and in an unprompted manner. No attorney or firm can self-nominate, self-refer, nor pay to be included in this…

Michael RynowecerMarch 27, 2019

The Mad Clientist

BTI Client Service All-Stars for Law Firms 2019

The 2019 BTI Client Service All-Stars Report singles out the 335 attorneys have mastered the art of superior client service. In the eyes of clients, these attorneys are unsurpassed in their delivery of client service. These are the BTI Client Service All-Stars 2019. This report honors the individuals able to…

Michael RynowecerMarch 27, 2019