Michael Rynowecer, Author at The BTI Consulting Group

Law Firm Web Traffic Skyrockets, These 25 Firms Keep the Momentum Going

Law firms hit the search engine jackpot. Organic traffic broke records and changed a few firms’ thinking about digital marketing. But, in the end, law firms built it and clients came — in droves. Organic traffic grew 36% for the Am Law 200. The growth is uneven — with 23%…

Michael RynowecerMay 26, 2021

The Mad Clientist

Clients Clueless About Law Firm DEI Efforts

82% of top legal decision makers say they know virtually nothing about their law firms’ DEI strategies and actions. The only thing resembling a silver lining here is this number was 92% 3 years ago. The closest these clients ever get to law firms DEI plans are the statistics they…

Michael RynowecerMay 19, 2021

The Mad Clientist

8 Secrets for a Second Spectacular Year for Law Firms

The demand for legal work is surging. It's running ahead of supply. Up until last year, law firms had to steal business from a competitor to grow. Now new incremental dollars are flowing into the legal market — and clients are looking for a place to put it. Clients with…

Michael RynowecerMay 5, 2021

The Mad Clientist

The 3 Most Awkward Moments of Your Zoom Pitch

Clients are surprisingly understanding of kids, dogs, cats, stray family members making unexpected cameos, and a whole range of other intrusions. They understand it’s part life — inevitable. It’s the personal behaviors and actions making things awkward. We all have our own Zoom habits but 3 stand out to clients…

Michael RynowecerApril 28, 2021

The Mad Clientist

No One Listens Anymore — But Who Really Cares?

Listening is everything in relationships. Clients, peers, superiors, and subordinates — and we won’t get into personal relationships here — but they count too. Everything about digital communications is slowly, silently, and insidiously eating away at this essential skill. Digital tools are at the forefront of everything we do today…

Michael RynowecerApril 14, 2021

The Mad Clientist

Key Client Groups See No Need for F2F Meetings in the New Normal

Clients are already meeting with outside counsel. Most are planning to meet before year end. But an important group no longer see a need for in-person meetings. They say these meetings waste time, energy, and money. Phone and/or video will be just fine — and in some cases better. We…

Michael RynowecerApril 7, 2021

The Mad Clientist

7 Core Strategies Propelling the New BTI Client Service 30

Simple and powerful. Client service at its best. At its core — the pandemic proves excellent client service still sits at the epicenter of the client relationship. And yes, client service takes work — but so does everything else. And this work brings intellectual, financial, and personal rewards for both…

Michael RynowecerMarch 31, 2021

The Mad Clientist

Clients Pinpoint 30 Law Firms Best at Client Service

The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service…

Michael RynowecerMarch 24, 2021

The Mad Clientist

The 70 Law Firms Improving Client Service Performance More Than All Others

Clients always expect more. And much more in the last 12 months. Top legal decision makers redefine client service based on their needs and circumstances. No matter how quickly things change — clients redefine. Law firms were forced to navigate and respond on the fly as new client situations popped…

Michael RynowecerMarch 17, 2021

The Mad Clientist

1 Year In: What Clients are Thinking Now

It wasn’t quite an official pandemic yet — it didn’t need to be. Early March 2020 saw clients gauging how bad it would be and assessing work from home strategies, and here we are today. It's been almost a year and it’s a new world. We asked 240 top legal…

Michael RynowecerMarch 3, 2021