Michael Rynowecer, Author at The BTI Consulting Group

Why Rates Are Only the 2nd Biggest Issue Rubbing Clients the Wrong Way

Rates are sky-high and only heading higher. Client concern about rates is gaining momentum. But they tell us they are more troubled by a much bigger issue — 45% say their law firms are not fully invested in the relationship or the matter. To take things further, men and women…

Michael RynowecerMay 4, 2022

The Mad Clientist

50 Midsize Firms Clients Say Deliver Superior Client Service — The BTI Midsize Client Service Masters

Corporate counsel point to 50 midsize and smaller firms as delivering superior client service. Clients are using more midsize law firms than ever. With demand well in excess of supply and Big Law at capacity, midsize firms are getting some of the best opportunities for new work they have seen…

Michael RynowecerApril 27, 2022

The Mad Clientist

These 5 Tactics Are Driving Record Breaking Profits and Growth

Law firms’ earnings season is almost as exciting as watching high tech stocks on Wall Street. The blowouts are big and stake out leadership positions. But these are no overnight successes. Each of these firms made bold and strategic moves with unmatched conviction — some earlier than others — all…

Michael RynowecerApril 20, 2022

The Mad Clientist

Clients Name the 4 Most Credible Directories

We had a truly awesome response to our rankings/directories post last week. The Mad Clientist received an abundance of questions so — we wanted to continue the conversation and share more about this new research with you. As we discussed, clients use the most credible directories on at least 11…

Michael RynowecerApril 13, 2022

The Mad Clientist

Clients Tell Us They Use Top Legal Directories in 11 Important Situations — Find Out How and Why

Unloved and unappreciated by legal marketers — liked and loved by attorneys — and an awful lot of work. The good news — clients are using the top legal directories more than ever before. They have earned themselves a place in the client/outside counsel vernacular and corporate counsel life. Here…

Michael RynowecerApril 6, 2022

The Mad Clientist

Just In: Clients Single Out 30 Law Firms Delivering the Best Client Service

Clients face even more demands from their management than last year. They need answers faster — and more practical advice than ever. Top legal decision makers point to 30 law firms as best able to not only meet these needs — but exceed them. These firms are the BTI Client…

Michael RynowecerMarch 30, 2022

The Mad Clientist

59 Law Firms Improve Client Service More Than All Others

Think of client service as a race. You face at least 2 major challengers; other law firms serving your clients, your firm’s past performance, and client expectations. The best performing firms are always working to beat all 3. Client service expectations are soaring. Every change in world events adds a…

Michael RynowecerMarch 23, 2022

The Mad Clientist

The 7 New Trends Your Clients Want You to Know

So many crises — so little time. Each new unexpected event brings a flurry of questions about the impact and what to do. As clients continue to manage through each event — their work habits change as do their expectations of law firms. Eventually, this translates into new relationships, outside…

Michael RynowecerMarch 16, 2022

The Mad Clientist

What Celtics Legend Larry Bird Can Teach Law Firms About the Big 4

After any timeout in a close playoff game, Larry Bird would tell the player guarding him exactly who would shoot the ball — usually Larry himself — and from where. Most players either didn’t believe him, became unnerved, or took umbrage with Mr. Bird’s implication about the inability to stop…

Michael RynowecerMarch 9, 2022

The Mad Clientist

3 Things You Can Learn From Your Clients’ Searches on the BTI Client Service All-Stars Directory

Top legal decision makers are looking for the BTI Client Service All-Stars at record levels. More than 38,000 have searched our brand new BTI Client Service All-Stars 2022 directory since we launched on February 8, 2022. Clients are keenly interested in learning more about these elite attorneys. Their searches reveal…

Michael RynowecerMarch 2, 2022