Spending is up, pricing is getting stronger, and the number of companies facing product liability is down. This translates into more spending per matter and a bigger risk of loss for clients. Product liability is one of the most competitive segments of litigation—meaning clients have their pick of the litter…

Humans are born with 2 fears: the fear of falling and the fear of loud noises. All other fears are learned. You can agree with this or not. But one thing is true. Top legal decision makers learned to fear a select group of law firms—and don’t want to see…

Every CMO is forced to make a choice. You have tons of responsibility across a broad spectrum of strategies and tactics from which to select. But, the most successful CMOs pick at least one initiative where they go all in. This initiative is where the fire burns—where the passion lies.…

Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. Fully 57% of these decision makers will hire the first firm recommended—even if this firm is recommended just…

When does a company consider itself founded? When you leave your day job and start working full time on your new gig? When you ask your attorney to file the papers? When your attorney actually files the papers? When you pay the fee and get the stamped paper saying your…