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Benchmarking Law Firm Marketing and Business Development Budgets and Staffing
Understand the on-going dynamic of law firms’ investment in Marketing and Business Development. Garnered from more than 130 interviews with leading marketing executives across a diverse range of firms, the report's compelling analysis points to successful strategies in response to a changing market. Details include overall market trends along with…
Michael RynowecerApril 24, 2019
Only 7 Things Drive Law Firm CMOs Crazy
CMOs are quick to point out how the attorneys are the best part of the job. But, some attorneys do a good job of driving them absolutely crazy.4 of the 7 sources of CMO frustration start with attorneys—a small number of attorneys, but attorneys none the less. Attorneys don’t have…
Michael RynowecerApril 17, 2019
22% of Clients Bring on New GCs: New Game, New Rules, New Rates
22% of clients are disrupting the market right now. These are the new GCs. Half of these have been in place for less than 12 months. Another half have been in place 23 months—just enough to get their sea legs. We see 2 big implications for law firms: This is…
Michael RynowecerApril 10, 2019
7 Ways Client Service All Stars are Different: You Can Implement Them Now
Each year, The BTI Client Service All-Stars manage to up their game. They know how to push client service beyond its current limits. They know how to break through not only the clutter of competition, but the self-imposed client service limits some attorneys face. Here are 7 examples of superior…
Michael RynowecerApril 3, 2019
Corporate Counsel Single Out 335 Attorneys with the Best Client Service—By Name
Corporate counsel point to 335 attorneys—by name—who deliver the best client service. These are the BTI Client Service All-Stars 2019.Corporate legal decision makers single out each BTI Client Service All-Star—by name and in an unprompted manner. No attorney or firm can self-nominate, self-refer, nor pay to be included in this…
Michael RynowecerMarch 27, 2019