The Mad Clientist - The BTI Consulting Group

More Bet-the-Company Work but Fewer Bet-the-Company Law Firms

Top legal decision makers report they have more bet-the-company work than ever, but the number of firms clients think can handle the pinnacle of all matters shrank by 11%. Client demand and expectations for this high-risk work are going up faster than supply—good news for those firms who can brand…

Michael RynowecerMay 22, 2018

The Mad Clientist

Clients See More Law Firms Ready to Lead the Industry

Clients want to work with the firm who will be around to lead the industry. Top legal decision makers don’t want to work with law firms they think will get merged away or otherwise disappear. This is especially true for litigation which can last years. From a relationship standpoint, clients…

Michael RynowecerMay 21, 2018

The Mad Clientist

Clients Shorten Short Lists

Clients Shorten Short ListsEveryone wants to at least be on the short list. But clients want no part of it—trimming their short lists by 1% this year and 22% over the last 3. Clients indicate they want more knowledge from fewer firms. They have cut their law firm rosters to…

Michael RynowecerMay 21, 2018

The Mad Clientist

14 Firms Move Up in the BTI Brand Elite 28 for 2018

Try as you might to manage, control, focus, and provide clarity—ultimately clients define your brand based on their experience with you. Law firm brands are volatile. Clients change their perceptions of law firms based on their direct and indirect experience.Despite this, or perhaps because of these changes—clients identify 4 new…

Michael RynowecerMay 16, 2018

The Mad Clientist

9 Differentiators Driving Your Brand, Hirability, and Rates

So many things brand your law firm—some intentional, some not. But, despite the plethora of actions and inactions your firm engages in every day—9 rise to the top. These 9 branding attributes define your hirability, your brand, and your ability to garner premium rates. 9 factors are proven to break through…

Michael RynowecerMay 9, 2018

The Mad Clientist

Brush Up Your Resume, Here Are the Best Jobs in the Future of Law

Every law firm, every company has a tell. New positions at your firm tell the world so much about your strategic intent. You can tell if the firm is bold, passive, locked in the past, or unsure about the future—but everyone will know what story you’re telling with these positions,…

Michael RynowecerMay 2, 2018

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More Bet-the-Company Work but Fewer Bet-the-Company Law Firms

Clients See More Law Firms Ready to Lead the Industry

Clients Shorten Short Lists

14 Firms Move Up in the BTI Brand Elite 28 for 2018

9 Differentiators Driving Your Brand, Hirability, and Rates

Brush Up Your Resume, Here Are the Best Jobs in the Future of Law